COMMERCIAL WORK
New Generation Award (2020)
COMMERCIAL WORK (New Generation Award)
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VIMEO
30s
"Ban the Bun" #Buntervention - Pantene Pro-V
Broderville
Shortlist
Title of Piece: | "Ban the Bun" #Buntervention |
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Brand: | Pantene Pro-V |
Production Company: | Broderville |
Client: | Pantene Pro-V |
Agency: | MMC |
Director(s) : | Kristyna Archer |
Business Region: | 36850 |
Short Synopsis: | Pantene Pro-V was looking for a fun playful memorable way to engage with viewers for their Waterless Collection, which is their product line that caters to styling up next-day hair. This script calls for a #Buntervention in ending all the sad messy buns in the world, targeting moms and anyone struggling with the juggle. Archer had a clear and whacky vision for this campaign "In a World of the Messy Bun" and storyboarded tumbleweeds of messy hair rolling over people, everyone is struck by this travesty, struggling to ripe out their hair ties, whatever can they do?! The Waterless Collection is here to help you glow, embrace next-day hair sass, and it was a great collaboration. |
Runtime: | 00:30 |
Release Date: | 2020-02-03 |
Producer(s): | Terrence Stewart |
Director of Photography: | Suat Kutlug |
Editor: | Gino Gianoli at Broderville |
Production Design: | Tim Ferro |
Costume Design: | Xina Giatas |
Creative Director: | Jody Zorn & Mila Golubov |
Statement: | 36905 |