COMMERCIAL WORK (New Generation Award)

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VIMEO 30s

"Ban the Bun" #Buntervention - Pantene Pro-V
Broderville

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Title of Piece: "Ban the Bun" #Buntervention
Brand: Pantene Pro-V
Production Company: Broderville
Client: Pantene Pro-V
Agency: MMC
Director(s) : Kristyna Archer
Business Region: 36850
Short Synopsis: Pantene Pro-V was looking for a fun playful memorable way to engage with viewers for their Waterless Collection, which is their product line that caters to styling up next-day hair. This script calls for a #Buntervention in ending all the sad messy buns in the world, targeting moms and anyone struggling with the juggle. Archer had a clear and whacky vision for this campaign "In a World of the Messy Bun" and storyboarded tumbleweeds of messy hair rolling over people, everyone is struck by this travesty, struggling to ripe out their hair ties, whatever can they do?! The Waterless Collection is here to help you glow, embrace next-day hair sass, and it was a great collaboration.
Runtime: 00:30
Release Date: 2020-02-03
Producer(s): Terrence Stewart
Director of Photography: Suat Kutlug
Editor: Gino Gianoli at Broderville
Production Design: Tim Ferro
Costume Design: Xina Giatas
Creative Director: Jody Zorn & Mila Golubov
Statement: 36905