New Generation Award (2020)
COMMERCIAL WORK (New Generation Award)
Corey Lohr // This is my Journey - Freeletics
Internal Content Team of Freeletics in Partnership with Havas Film Director
|Title of Piece:||Corey Lohr // This is my Journey|
|Production Company:||Internal Content Team of Freeletics in Partnership with Havas Film Director|
|Director(s) :||Marcelo Alves|
|Short Synopsis:||Corey Lohr isn’t an athlete.
His medals won’t tell you about championships or personal records. They are witnesses of bravery for others.
They tell you stories about the places he’s been to and the things he saw. Some of that still haunts him.
He finds himself in darkness, battling his deepest demons and decides not to stay down, but to stand up.
He doesn't do it to win gold, but to win life.
Corey isn’t an athlete. He’s also not a soldier anymore. But he is still a fighter. And this is his story.
|Producer(s):||Ruben Elstner, Sabrina Gaber|
|Director of Photography:||Sebastian Vellrath|
|Editor:||Marcelo Alves & Kim Enzo|
|Music Composer:||Luke Hester|
|Creative Director:||Guillaume D. Champeau|
|Sound Design:||Luke Hester|
|Individual Credits:||Executive Producer: Ruben Elstner|
|Individual Credits:||Creative Director: Guillaume D. Champeau|
|Notes for Judging:||Corey’s story was shot in his hometown of Meadville, Pennsylvania, over a period of 5 days. The image was captured in digital and analog formats to create the textures of the past and present. The struggle with PTSD was expressed using experimental storytelling techniques and abstractions, all defined by working closely with Corey. The film was conceptualized, directed and edited by Marcelo Alves. Cinematography was helmed by Sebastian Vellrath, sound was designed by Luke Hester and the project was led by executive producer Ruben Elstner and creative director Guillaume D. Champeau.|