COMMERCIAL WORK (New Generation Award)

Corey Lohr // This is my Journey - Internal Content Team of Freeletics in Partnership with Havas Film Director - Freeletics JPG
Corey Lohr // This is my Journey - Internal Content Team of Freeletics in Partnership with Havas Film Director - Freeletics JPEG
Corey Lohr // This is my Journey - Internal Content Team of Freeletics in Partnership with Havas Film Director - Freeletics JPEG
Corey Lohr // This is my Journey - Internal Content Team of Freeletics in Partnership with Havas Film Director - Freeletics VIMEO 3m:30s

Corey Lohr // This is my Journey - Freeletics
Internal Content Team of Freeletics in Partnership with Havas Film Director

Share:
Corey Lohr // This is my Journey - Freeletics - Internal Content Team of Freeletics in Partnership with Havas Film Director

Top 5

Title of Piece: Corey Lohr // This is my Journey
Brand: Freeletics
Production Company: Internal Content Team of Freeletics in Partnership with Havas Film Director
Client: Freeletics
Agency: No Agency
Director(s) : Marcelo Alves
Business Region: 36854
Short Synopsis: Corey Lohr isn’t an athlete. His medals won’t tell you about championships or personal records. They are witnesses of bravery for others. They tell you stories about the places he’s been to and the things he saw. Some of that still haunts him. He finds himself in darkness, battling his deepest demons and decides not to stay down, but to stand up. He doesn't do it to win gold, but to win life. Corey isn’t an athlete. He’s also not a soldier anymore. But he is still a fighter. And this is his story.
Runtime: 03:30
Release Date: 2020-02-17
Producer(s): Ruben Elstner, Sabrina Gaber
Director of Photography: Sebastian Vellrath
Editor: Marcelo Alves & Kim Enzo
Music Composer: Luke Hester
Creative Director: Guillaume D. Champeau
Sound Design: Luke Hester
Script: Marcelo Alves
Individual Credits: Executive Producer: Ruben Elstner
Individual Credits: Creative Director: Guillaume D. Champeau
Notes for Judging: Corey’s story was shot in his hometown of Meadville, Pennsylvania, over a period of 5 days. The image was captured in digital and analog formats to create the textures of the past and present. The struggle with PTSD was expressed using experimental storytelling techniques and abstractions, all defined by working closely with Corey. The film was conceptualized, directed and edited by Marcelo Alves. Cinematography was helmed by Sebastian Vellrath, sound was designed by Luke Hester and the project was led by executive producer Ruben Elstner and creative director Guillaume D. Champeau.
Statement: 36905