PERSONAL WORK (New Generation Award)

Yourself - Highlife Media GmbH - X&Y JPG
Yourself - Highlife Media GmbH - X&Y JPG
Yourself - Highlife Media GmbH - X&Y JPG
Yourself - Highlife Media GmbH - X&Y MP4 1m:26s

Yourself - X&Y
Highlife Media GmbH

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Yourself - X&Y - Highlife Media GmbH

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Title of Piece: Yourself
Brand: X&Y
Production Company: Highlife Media GmbH
Director(s) : Nelis Friedrichs
Business Region: 37040
Short Synopsis: Two friends explore their masculinity.
Runtime: 01:26
Release Date: 2020-02-14
Producer(s): Marc Fabrega
Director of Photography: Daniel Schua
Editor: Daniel Schua & Nelis Friedrichs
Music Composer: Evan McDonald
Sound Design: Eike Koellmann
Script: Nelis Friedrichs
Individual Credits: Cast: Tomas Rabbering & Malte Thomsen
Individual Credits: Color Grading: Marina Starke
Notes for Judging: What does it mean to be yourself? We have been dealing with the topic of individual self-perception for some time now. With this spot we want to draw attention to modern sexism. Especially in perfume advertisements, the outdated gender stereotypes still play a major role. What prevents us from breaking out of these structures?
Statement: 37091