MAIN CATEGORIES (Commercials and branded content - long)

What If - Folke Film (now defunct) - Ikea JPG
What If - Folke Film (now defunct) - Ikea MP4 2m:22s

What If - Ikea
Folke Film (now defunct)

What If - Ikea - Folke Film (now defunct)


Title of Piece: What If
Brand: Ikea
Production Company: Folke Film (now defunct)
Client: Ikea
Agency: Forsman and Bodenfors, Stockholm
Director(s): Maceo Frost
Short Synopsis: Forsman & Bodenfors has launched its latest ad for IKEA, directed by Knucklehead's Maceo Frost through Folke Film. 'What If' is a thought-provoking, evocative film that beautifully portrays the brand’s mission for a more sustainable and innovative future. A subject close to director Maceo’s heart.
Runtime: 02:22
Release Date: 2018-09-28
Producer(s): Joi Persson
Director of Photography: Erik Henriksson
Editor: Andreas Arvidsson
Music Composer: Gustav Karlström
Visual Effects: Nicke Jacobsson
Sound Design: Anton Ahlberg
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