002 Hormones are my Master - in-house production - Ninamounah IMG
002 Hormones are my Master - in-house production - Ninamounah IMG
002 Hormones are my Master - in-house production - Ninamounah IMG
002 Hormones are my Master - in-house production - Ninamounah MP4 2m:53s

002 Hormones are my Master - Ninamounah
in-house production

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002 Hormones are my Master - Ninamounah - in-house production

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Title of Piece: 002 Hormones are my Master
Brand: Ninamounah
Production Company: in-house production
Client: Ninamounah
Director(s): Florian Joahn
Short Synopsis: Together with London-based photographer and video director Florian Joahn and stylist JeanPaul Paula we worked on a video exploring the sexual awakening and overpowering hormonal energy during puberty. Your hormones are your master and you will obey. Beautifully awkward and instinctive. Pubic hair, small breasts, braces and wet dreams. Finding safety in your mother’s bosom is suddenly inappropriate. Sexual tension is in the air; everyone can smell it. The animals know that you are ready to mate. The collection melts together the dominating hierarchy and plays with stereotypes and clichés. Restrictive school uniforms are clashed with sensual mohair. Exploring the sexual awakening and overpowering hormonal energy during puberty. When society tries to tame raw instinct, it will bite you in the ass even harder.
Runtime: 02:52
Release Date: 2019-01-23
Producer(s): Robin Burggraaf, Lotte Knippers
Director of Photography: Christiaan van Leeuwen
Editor: Florian Joahn
Production Design: Lila Goeman-Borgesius
Costume Design: Ninamounah
Music Composer: Bastiaan Bosma
Creative Director: Ninamounah, Florian Joahn, JeanPaul Paula
Sound Design: Bastiaan Bosma
Script: Ninamounah, Florian Joahn, JeanPaul Paula
Props Stylist: Huub Kooijman
Individual Credits: Movement - Christiaan de Donder