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LIDL „Wow Families“ - LIDL Food and Non-Food Products
, LUPILU
EASYdoesit GmbH

Shortlist

Title of Piece:	LIDL „Wow Families“
Brand:	LIDL Food and Non-Food Products , LUPILU
Production Company:	EASYdoesit GmbH
Client:	LIDL Stiftung & Co. KG
Agency:	Überground GmbH
Director(s):	Ryan Staake
Short Synopsis:	When you are a young family, nothing seems easy and self-evident. Lidl – Germany’s biggest discount supermarket – knows well about this daily struggle. And therefore aims to offer groceries and daily needs in one place - for all families. From now on. That's how Lidl becomes the constant companion during parents’ toughest but greatest times. Our task was to accompany the product extension with great ads and with something really up-lifting. Something that parents like to consume whenever the situation allows. And no, no, no, no, no, no … it’s not drinks. It’s music. A serious, but happy rap by Lidl. Setting the stage for all the tired parents out there and showing that the brand understands them. Rapper Nitro encourages mothers and fathers, that it’s okay how they are doing it. While having a good sense of humor. So Lidl is the constant companion during parents’ toughest but greatest times.
Runtime:	01:04
Release Date:	2008-06-20
Producer(s):	Sebastian von Gumpert, Gregor Möllers
Director of Photography:	Florian Büttner
Production Design:	Studio Perazzo
Music Composer:	2WEI Music in cooperation with Nitro & Patrick „Static“ Scheffler
Creative Director:	Jo Marie Farwick
Script:	Jo Marie Farwick, Anna Meissner
Copywriter:	Jo Marie Farwick, Anna Meissner, Frederic Schreitmüller
Individual Credits:	Art Direction: Kathi Walter, Dzhulyetta Kretsu, Florian Wiesener
Individual Credits:	Projectmanagement: Heike Vollmeier, Kim-Louisa Hauer
Individual Credits:	DoP: Phillip Kaminiak