Commercials and branded content - short form (2019)
MAIN CATEGORIES (Commercials and branded content - short form)
LIDL „Wow Families“ - LIDL Food and Non-Food Products
|Title of Piece:||LIDL „Wow Families“|
|Brand:||LIDL Food and Non-Food Products , LUPILU|
|Production Company:||EASYdoesit GmbH|
|Client:||LIDL Stiftung & Co. KG|
|Short Synopsis:||When you are a young family, nothing seems easy and self-evident. Lidl – Germany’s biggest discount supermarket – knows well about this daily struggle. And therefore aims to offer groceries and daily needs in one place - for all families. From now on. That's how Lidl becomes the constant companion during parents’ toughest but greatest times.
Our task was to accompany the product extension with great ads and with something really up-lifting. Something that parents like to consume whenever the situation allows. And no, no, no, no, no, no … it’s not drinks. It’s music. A serious, but happy rap by Lidl. Setting the stage for all the tired parents out there and showing that the brand understands them. Rapper Nitro encourages mothers and fathers, that it’s okay how they are doing it. While having a good sense of humor.
So Lidl is the constant companion during parents’ toughest but greatest times.
|Producer(s):||Sebastian von Gumpert, Gregor Möllers|
|Director of Photography:||Florian Büttner|
|Production Design:||Studio Perazzo|
|Music Composer:||2WEI Music in cooperation with Nitro & Patrick „Static“ Scheffler|
|Creative Director:||Jo Marie Farwick|
|Script:||Jo Marie Farwick, Anna Meissner|
|Copywriter:||Jo Marie Farwick, Anna Meissner, Frederic Schreitmüller|
|Individual Credits:||Art Direction: Kathi Walter, Dzhulyetta Kretsu, Florian Wiesener|
|Individual Credits:||Projectmanagement: Heike Vollmeier, Kim-Louisa Hauer|
|Individual Credits:||DoP: Phillip Kaminiak|