MAIN CATEGORIES
Emerging Talent (2019)
MAIN CATEGORIES (Emerging Talent)
VIMEO
1m:00s
Maurten Unofficial - Maurten
HALAL
Shortlist
| Title of Piece: | Maurten Unofficial |
|---|---|
| Brand: | Maurten |
| Production Company: | HALAL |
| Client: | Maurten |
| Agency: | Åkestam Holst |
| Director(s): | Madja Amin |
| Short Synopsis: | ‘Maurten Unofficial’ is a unconventional piece of advertising accompanying a unconventional product range. The film, directed by Madja Amin (HALAL), promotes the innovative and popular sport-fuel Maurten's new unbranded product range - a line designed for all the athletes who enjoy the benefits of Maurten despite being contracted by other brands. Leaving the beaten track, the film introduces what at first seems like a typical sports spot to then reveal the unusual twist. A distorted and blurred journey that contemplates the world of sports nutrition, and highlights the brand’s premise: athletes love their product, but are faced with strict non-compete sponsorship deals by other brands. By offering un-branded versions of their existing products, athletes are now free to keep enjoying the benefits of their products without risking their sponsorship deals. The end result is as typical as it is uncommon. |
| Runtime: | 00:30 |
| Release Date: | 2019-07-10 |
| Producer(s): | HALAL |
| Director of Photography: | Noel Schoolderman |
| Editor: | Emiel Nuninga |
| Production Design: | Esra Ghilane |
| Music Composer: | Raven Aartsen |
| Creative Director: | Åkestam Holst |
| Sound Design: | Sharkee @haaifaai de luxe |
| Individual Credits: | Grade: Joppo @De Grot |
