CRAFT
Direction (2019)
CRAFT (Direction)




Deal with the Dark - IKEA
CZAR - Amsterdam

Shortlist
Title of Piece: | Deal with the Dark |
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Brand: | IKEA |
Production Company: | CZAR - Amsterdam |
Client: | IKEA |
Agency: | Havas-Lemz |
Director(s): | Floris Kingma |
Short Synopsis: | The protagonist – a young girl – takes you swiftly through a variety of magical scenes, all sown together with smoothly realized camera tricks. On our way through the shots, a poetic voice-over helps tie together the magical atmosphere of this metaphor for inner happiness; a useful insight into how to deal with the winter blues. |
Runtime: | 00:44 |
Release Date: | 2018-12-17 |
Producer(s): | Roos Blank |
Director of Photography: | Piotr Kukla |
Editor: | Teun Rietveld |
Creative Director: | Merien Kunst |
Sound Design: | Soundcircus |
Props Stylist: | Genaro Rosato (Jelier & Shaaf) |