AMI ONE CONCEPT - USER JOURNEY - Soldats Films - Citroën IMG
AMI ONE CONCEPT - USER JOURNEY - Soldats Films - Citroën IMG
AMI ONE CONCEPT - USER JOURNEY - Soldats Films - Citroën IMG
AMI ONE CONCEPT - USER JOURNEY - Soldats Films - Citroën MP4 1m:29s

AMI ONE CONCEPT - USER JOURNEY - Citroën
Soldats Films

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AMI ONE CONCEPT - USER JOURNEY - Citroën - Soldats Films

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Title of Piece: AMI ONE CONCEPT - USER JOURNEY
Brand: Citroën
Production Company: Soldats Films
Client: Citroën
Agency: BETC / TRACTION
Director(s): Camille + Jean Baptiste
Short Synopsis: Since 1919, Citroën's history has always been a reflection of its era, with unconventional and revolutionary vehicles becoming iconic. The brand unveils its approach to urban mobility and intends to make it accessible to all. Citroën Ami One Concept is the vision of freedom in the city "By Citroën": #LibertyElectriCityMobility! It combines all the benefits of 100% electric with a bold, colorful design and ease of use, all in comfort and practicality. Accessible without a license, it meets all types of "à la carte" use, from car-sharing to rental. In this way, and as it was in his day the 2 CV, Ami One Concept advocates freedom of movement for all and carries in him the full potential of an urban icon and popular.
Runtime: 01:29
Release Date: 2019-02-18
Producer(s): Pierre Cazenave
Director of Photography: Jacques Ballard
Editor: Sylvain Franchet
Production Design: David Laurent
Visual Effects: Camille + Jean Baptiste
Sound Design: B.o Studio
Animation: Camille + Jean Baptiste