Commercials and branded content - long (2019)
MAIN CATEGORIES (Commercials and branded content - long)
The Brexit Bunker - Paddy Power
|Title of Piece:||The Brexit Bunker|
|Agency:||Officer & Gentleman / S!G|
|Short Synopsis:||Legendary footballer mocks Theresa May’s dancing in amusing Paddy Power film by Officer & Gentleman and RadicalMedia’s Axel Laubscher Eric Cantona is Offering Brits an Escape from EU Madness in His ‘Brexit Bunker’
Legendary footballer Eric Cantona has weighed into the carnage around Brexit, as he offers Brits an escape from the incessant talk about the process.
As uncertainty and debate rages, Irish bookmaker Paddy Power has teamed up with Spanish creative agency Officer & Gentleman and released a campaign featuring one of football’s greatest European players, encouraging Britain to make an exit of their own – from Brexit. That’s because the brand has created a ‘Brexit Bunker’, somewhere between the UK and France, to escape from the chaos.
In the film unveiling the bunker, and the competition to stay there, Cantona recreates Theresa May’s infamous dance moves, mocks Brexit leaders Boris Johnson and Jacob Rees-Mogg, and references David Cameron’s love of pigs. He also shows how the facility comes stocked with supplies and rations – including tinned sardines (of course).
Paddy Power Brexit Ambassador Eric Cantona said: “Brexit is like Boris Johnson’s hair, he’s the only one who doesn’t think it’s a complete disaster. That’s why I have created the Brexit Bunker: A British Noah’s Ark! Here, one specially selected Brit can take shelter from the constant bombardment of Brexit chatter.”
|Producer(s):||Ben Schneider and Rob Leonard|
|Director of Photography:||Jim Joliffe|
|Production Design:||Zach Apo-Tsang|
|Costume Design:||George Buxton|
|Visual Effects:||Simon Percy|
|Sound Design:||Jonny Srorhert|