MAIN CATEGORIES
(Commercials and branded content - short form)
3D OP. LITE - Reebok
RadicalMedia
Shortlist
|
Title of Piece:
|
3D OP. LITE |
|
Brand:
|
Reebok |
|
Production Company:
|
RadicalMedia |
|
Client:
|
Reebok |
|
Agency:
|
Tangent Design |
|
Director(s):
|
Jonas & Julien |
| Short Synopsis: |
Challenged to re-introduce Reebok’s iconic 90’s shoe OPUS back into modern culture, we journey through worlds of chaos to the final creation; a metaphor for the shoe’s evolution. Explorations of surreal memories and abstract feelings are conveyed through a mix of live action and CGI, that push the film into a unique world, reflective of the shoe’s creative and design led origins. 90’s references contextualise the shoe and combined with the latest 3D techniques, create an innovative visualisation of the re-birth of a futuristic aesthetic, that underline the pioneering relevance of OPUS today. |
| Runtime: |
01:12 |
| Release Date: |
2018-09-04 |
| Producer(s): |
Elliott Tagg |
| Director of Photography: |
Nicolai Niermann |
| Editor: |
Builders Club |
| Production Design: |
Ciaran Beale |
| Costume Design: |
Coline Bach |
| Creative Director: |
Adam Slater |
JPEG
MOV
1m:12s
