Shortlist Pepsi – Thirsty For More: No Regrets (Re-record) Commercial Work: Craft: Use of Sound & Music

CLIENT/BRANDPEPSICO

PRODUCTION COMPANYUNIT9 LONDON

DIRECTOR(S)VIRGIL FERRAGUT

PRODUCER(S)CAMILA PÉREZ MOLLO, OLIVER FEATHERMAN (BRAND PRODUCER)

AGENCYSPRINGTIME

CREATIVE DIRECTOR SANTIAGO LUNA LUPO, PATRICIO ELFI, BELÉN ARREGUI, ALEJANDRO MUÑOZ BOTTAS

INSTAGRAM TAG @ADELPHOIMUSIC @UNIT9LONDON @SPRINGTIME.AGENCY @PEPSI @VIRGILFERRAGUT @SIENAMUSIC #NOREGRETS #THIRSTYFORMORE #ABBEYROAD

SHORT SYNOPSIS ADELPHOI MUSIC BOLDLY REIMAGINES ÉDITH PIAF’S ICONIC “NO REGRETS” FOR PEPSI’S GLOBAL “THIRSTY FOR MORE” CAMPAIGN, CAREFULLY PRESERVING THE EMOTIONAL DEPTH AND SPIRIT OF THE ORIGINAL WHILE INFUSING IT WITH YOUTHFUL ENERGY AND A CINEMATIC SCALE THAT SPEAKS DIRECTLY TO A NEW GENERATION. RECORDED WITH A 37-PIECE ORCHESTRA AT ABBEY ROAD STUDIOS AND ELEVATED BY SIENA’S FRESH, POWERFUL VOCAL, THE TRACK TRANSFORMS PIAF’S CLASSIC FROM NOSTALGIC REFLECTION INTO A VIBRANT ANTHEM OF OPTIMISM—TIMELESS YET UNMISTAKABLY MODERN.

EXTRA CREDIT 1 HEAD OF PRODUCTION / MUSIC PRODUCER: JONATHAN WATTS

EXTRA CREDIT 2 ARRANGER: GUY FARLEY

EXTRA CREDIT 3 VOCALIST: SIENA

EXTRA CREDIT 4 (PEPSICO) KANE PHILLIPS (GLOBAL PRODUCTION DIRECTOR)

EXTRA CREDIT 5 CATHY GRAHAM KIDD (GLOBAL MARKETING DIRECTOR)