COMMERCIAL WORK
(Craft: Use of Sound & Music)
Pepsi – Thirsty For More: No Regrets (Re-record) - PepsiCo
UNIT9 London
Shortlist
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Title of Piece:
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Pepsi – Thirsty For More: No Regrets (Re-record) |
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Client/Brand:
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PepsiCo |
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Production Company:
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UNIT9 London |
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Director(s):
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Virgil Ferragut |
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Producer(s):
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Camila Pérez Mollo, Oliver Featherman (Brand Producer) |
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Agency:
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Springtime |
| Creative Director: |
Santiago Luna Lupo, Patricio Elfi, Belén Arregui, Alejandro Muñoz Bottas |
| Instagram Tag: |
@adelphoimusic @unit9london @springtime.agency @pepsi @virgilferragut @sienamusic #NoRegrets #ThirstyForMore #AbbeyRoad |
| Short Synopsis: |
Adelphoi Music boldly reimagines Édith Piaf’s iconic “No Regrets” for Pepsi’s global “Thirsty For More” campaign, carefully preserving the emotional depth and spirit of the original while infusing it with youthful energy and a cinematic scale that speaks directly to a new generation. Recorded with a 37-piece orchestra at Abbey Road Studios and elevated by Siena’s fresh, powerful vocal, the track transforms Piaf’s classic from nostalgic reflection into a vibrant anthem of optimism—timeless yet unmistakably modern. |
| Extra Credit 1: |
Head of Production / Music Producer: Jonathan Watts |
| Extra Credit 2: |
Arranger: Guy Farley |
| Extra Credit 3: |
Vocalist: Siena |
| Extra Credit 4: |
(PepsiCo) Kane Phillips (Global Production Director) |
| Extra Credit 5: |
Cathy Graham Kidd (Global Marketing Director) |