Official Selection Etnodim | Art Of Embroidery Commercial Work: Cultural Impact

CLIENT/BRANDETNODIM

PRODUCTION COMPANYRAFESTHETIC.TV

DIRECTOR(S)PAVEL BURYAK

PRODUCER(S)LERA ZAGERST

AGENCYSIGNAL

DOPOLEG BONDARENKO

INSTAGRAM TAG @PABLENEU @ETNODIM @BONDARENKO_OG @RAFESTHETIC.TV @SIGNAL.PRODUCTION

SHORT SYNOPSIS SIXTEEN YEARS AFTER ITS FIRST EMBROIDERED SHIRT, ETNODIM INVITES VIEWERS ON A VISUAL JOURNEY THROUGH THREAD, TEXTURE, AND TIME. ART OF EMBROIDERY IS A POETIC REFLECTION ON HOW UKRAINIAN TRADITION EVOLVES INTO CONTEMPORARY ARTISTRY. THROUGH INTIMATE GLIMPSES OF HANDS AT WORK, FABRICS IN MOTION, AND DESIGNS TAKING SHAPE, THE FILM CAPTURES THE SPIRIT OF A BRAND THAT STITCHES HISTORY INTO THE PRESENT — AND INTO THE WORLD. THIS IS NOT JUST ABOUT CRAFT. IT’S ABOUT IDENTITY, EXPRESSION, AND THE QUIET POWER OF THE HANDMADE.