COMMERCIAL WORK

Kizik - Feels Like Hands Free, PATH Water - Hydrate Your Way, WAHL - Make It With Wahl, Coppel - Back to School, Electrolit - Fueling Your Every Move - Kizik, PATH Water, WAHL, Electrolit, Coppel
SixTwentySix for Kizik/PATH/WAHL/Electrolit, Gloria Content for Coppel

Official Selection

Title of Piece:	Kizik - Feels Like Hands Free, PATH Water - Hydrate Your Way, WAHL - Make It With Wahl, Coppel - Back to School, Electrolit - Fueling Your Every Move
Client/Brand:	Kizik, PATH Water, WAHL, Electrolit, Coppel
Production Company:	SixTwentySix for Kizik/PATH/WAHL/Electrolit, Gloria Content for Coppel
Director(s):	Matt Shaffar
Producer(s):	Kai Yuricich (Kizik), Cole Sanchez (PATH/WAHL), Elle Keseley (Electrolit), Eric Bonniot (Coppel)
Agency:	SixTwentySix (Kizik/PATH), VML (WAHL), Brands&People (Coppel), AEG Studios (Electrolit)
DoP:	Cory Burmester (PATH/Electrolit), Neema Sadeghi (Kizik/WAHL), Jenna Huskisson (Coppel)
Instagram Tag:	@mattshaffar
Short Synopsis:	Kizik: Kizik went all out with us on their biggest commercial campaign to date—a bold, national CRTV spot that brings their game-changing hands-free technology to life. As the premier brand in this space, Kizik continues to set the bar with effortlessly stylish, slip-on shoes that feel as secure as they are seamless. With new competition entering the market, we crafted a campaign that not only showcases the magic of Kizik’s design but cements its status as the high-end leader in hands-free footwear. PATH Water: "Hydrate Your Way" is PATH Water's first hero brand commercial, following four energetic characters through the streets of Los Angeles. The spot highlights the refillability of PATH’s water bottles, reinforcing the brand's mission to eliminate single-use plastics and inspire sustainable hydration. WAHL: This 'Make it With Wahl' campaign was a celebration of the brand's legacy and global evolution, designed to empower the next generation. We aimed to highlight the craft, the community, and all the magic that happens in the barber chair. Coppel: This multi-media project isn’t just about pencils and school supplies—it’s about the excitement of fresh starts and the sense of possibility that comes with them. Shot across Mexico City, this campaign for Coppel was my attempt at making a truly modern back-to-school commercial. I wanted to blend diverse locations, personalities, and styles to reflect the many faces of a 2024 student, using both digital and film formats to bring out a mix of motion and stills. Electrolit: As Electrolit makes a major push into the U.S. market, the brand is staking its claim at one of the biggest cultural moments of the year—Coachella. Partnering with AEG Studios, we crafted a campaign that not only spotlights Electrolit’s presence at the festival but also reinforces its role as the ultimate hydration for both sport and play. Whether it’s fueling festivalgoers or athletes, Electrolit keeps movement alive.