COMMERCIAL WORK
Craft: Direction (2025)
COMMERCIAL WORK (Craft: Direction)
JPG
JPG
MP4
1m:50s
It's WS2 - Warsaw Sneaker Store
Raban Media
Official Selection
| Title of Piece: | It's WS2 |
|---|---|
| Client/Brand: | Warsaw Sneaker Store |
| Production Company: | Raban Media |
| Director(s): | Igor Ignacy Leśniewski |
| Producer(s): | Aleksander Pakulski |
| Agency: | Raban Media |
| DoP: | Bartosz Hławka |
| Director of Photography: | @bartek_hlawka |
| Production Design: | @niedzielak_mateusz |
| Editor: | @m_.wojciechowski |
| Creative Director: | @ajassone |
| Script: | @ajgorignacy |
| Copywriter: | @ajgorignacy |
| Visual Effects: | @640x482 @skwvra |
| Colour Grading: | @szy_obrostek |
| Costume Design: | @oli.ivia |
| Music Composer: | @domsun_music |
| Instagram Tag: | @ajgorignacy @bartek_hlawka @m_.wojciechowski @ajassone @raban.media @warsawsneakerstore @640x482 @skwvra @domsun_music @szy_obrostek @ravkot @marygoralczyk @focus_burger @maciekkmalec @jarek_zarski_4k @norbertmozdzynski @wildemannkevin @krystiandabekk @stolarski_ @marcinmackowicz @janikowski.ryszard @kaskader.lukasz.lipiarz @bartek.m9 @niedzielak_mateusz @rafal.dabrowskii @gross_rezyser_ @charliegarrettmichael @oli.ivia @julianakrz @anulah.mua @masterofsms @__m_a_x__b__ @tak_a_nawet_nie @bibimodels @michaln29 @anis_aide @giftedtalentagency |
| Sound Design: | @domsun_music |
| Short Synopsis: | “IT’S WS2” is a high-concept campaign for Warsaw Sneaker Store, telling the story of its underground delivery crew. Masked couriers who rise from ice into fire to fulfill their mission. Through stylized, symbolic visuals, the film reveals what the store is by showing what it’s not. It’s not just a sneaker shop - it’s a movement. From surgical prep to doorstep delivery, we follow the WSS crew as they connect people through style, from city blocks to remote villages. One fire-fueled courier returns to hibernation, melting back into a teacup - the cycle continues. (Duration: ~110 sec) |
| Extra Credit 1: | Producer: Aleksander Pakulski |
| Extra Credit 2: | Client: Piotr Nałęcki |
| Extra Credit 3: | Client: Rafał Deleżyński |
| Extra Credit 4: | Client: Agata Korkonkiewicz |
| Extra Credit 5: | Agency: Raban Media |