Official Selection Idole Power Commercial Work: Craft: Production Design

CLIENT/BRANDLANCÔME

PRODUCTION COMPANYHENRY

DIRECTOR(S)KING SHE

PRODUCER(S)JEAN OZANNAT

AGENCYPUBLICIS LUXE

DOPEVAN PROSOFSKY

INSTAGRAM TAG @LANCOMEOFFICIAL @KINGSHE.CO @OLIVIARODRIGO @PUBLICISLUXE @JEANOZANNAT @MATHEMATIC.TV

SHORT SYNOPSIS THE IDOLE POWER CAMPAIGN PULSES WITH BOLD ENERGY, DELIVERING A MESSAGE OF TRANSFORMATION, ORCHESTRATED THROUGH THE CREATIVE VISION OF KING SHE.
THIS CAMPAIGN REFLECTS A JOURNEY OF SELF-AFFIRMATION THROUGH POETIC AND DETERMINED VISUALS. THE SOUNDTRACK, BRUTAL BY OLIVIA RODRIGO, BRINGS A MODERN AND RHYTHMIC EDGE TO THE FILM WHILE EMBODYING A SENSE OF AUTHENTICITY.

ITS BOLD AND SEAMLESS TRANSITIONS REFLECT THE PATH TO SELF-AFFIRMATION, CREATING A VISUAL LANGUAGE THAT IS BOTH POETIC AND ASSERTIVE. EACH SHOT CARRIES THE ENERGY OF CHANGE, AMPLIFIED BY THE RAW INTENSITY OF BRUTAL — A SOUNDTRACK THAT CONVEYS BOTH DEFIANCE AND AUTHENTICITY, POWERING THE CAMPAIGN WITH STRENGTH.