COMMERCIAL WORK
Craft: Casting (2025)
COMMERCIAL WORK (Craft: Casting)
JPG
MP4
1m:04s
The Irresistible Attraction Of Lightness - Alpine
Henry
Shortlist
| Title of Piece: | The Irresistible Attraction Of Lightness |
|---|---|
| Client/Brand: | Alpine |
| Production Company: | Henry |
| Director(s): | Martin Werner |
| Producer(s): | Hugo Diaz |
| Agency: | BETC Etoile Rouge |
| DoP: | Pat Aldinger |
| Instagram Tag: | @henry.tv @diazugo @betcparis @firm_studio |
| Short Synopsis: | The film, directed by Martin Werner (Henry), features wise children narrating in voice-over, describing adult life as dull and dreary—filled with work, errands, and bills. That is, until a driver of the A290 replies, “That’s true, but we have a driver’s license,” before hitting the road through breathtaking landscapes, rediscovering the lightness and carefree spirit of childhood. An original narrative, as agile, light, and powerful as the A290 itself, with an emotional atmosphere heightened by a symphonic rendition of Serge Gainsbourg’s iconic “Initials BB.” Thankfully, the children can still enjoy the ride from the back seat of the A290. |
