Shortlist The Irresistible Attraction Of Lightness Commercial Work: Craft: Casting

CLIENT/BRANDALPINE

PRODUCTION COMPANYHENRY

DIRECTOR(S)MARTIN WERNER

PRODUCER(S)HUGO DIAZ

AGENCYBETC ETOILE ROUGE

DOPPAT ALDINGER

INSTAGRAM TAG @HENRY.TV @DIAZUGO @BETCPARIS @FIRM_STUDIO

SHORT SYNOPSIS THE FILM, DIRECTED BY MARTIN WERNER (HENRY), FEATURES WISE CHILDREN NARRATING IN VOICE-OVER, DESCRIBING ADULT LIFE AS DULL AND DREARY—FILLED WITH WORK, ERRANDS, AND BILLS. THAT IS, UNTIL A DRIVER OF THE A290 REPLIES, “THAT’S TRUE, BUT WE HAVE A DRIVER’S LICENSE,” BEFORE HITTING THE ROAD THROUGH BREATHTAKING LANDSCAPES, REDISCOVERING THE LIGHTNESS AND CAREFREE SPIRIT OF CHILDHOOD.

AN ORIGINAL NARRATIVE, AS AGILE, LIGHT, AND POWERFUL AS THE A290 ITSELF, WITH AN EMOTIONAL ATMOSPHERE HEIGHTENED BY A SYMPHONIC RENDITION OF SERGE GAINSBOURG’S ICONIC “INITIALS BB.”
THANKFULLY, THE CHILDREN CAN STILL ENJOY THE RIDE FROM THE BACK SEAT OF THE A290.