Official Selection Why Can't We Be Friends Commercial Work: Craft: Direction

CLIENT/BRANDKFC X BURGER KING

PRODUCTION COMPANYHENRY, PRODCO

DIRECTOR(S)RICK DARGE

PRODUCER(S)HUGO DIAZ, ZICO JUDGE

AGENCYBUZZMAN

DOPOCTAVIO ARIAS

INSTAGRAM TAG @HENRY.TV @PRODCOFFICIAL @RICKDARGE @DIAZUGO

SHORT SYNOPSIS BURGER KING FRANCE AND KFC FRANCE ARE PUTTING THEIR LEGENDARY RIVALRY ASIDE TO BECOME THE BEST OF FRIENDS FOR THE DURATION OF A CAMPAIGN SET TO THE TUNE OF WAR’S “WHY CAN’T WE BE FRIENDS?”
EMPLOYEES FROM BOTH BRANDS SING IN UNISON, ARM IN ARM, CELEBRATING THEIR NEWFOUND FRIENDSHIP. A VISUAL SPECTACLE THAT MATCHES THE SCALE OF THIS UNEXPECTED AND SURPRISING COLLABORATION—ONE THAT, BEYOND THE HUMOR, PROMOTES BROTHERHOOD, KINDNESS, AND SHARING