COMMERCIAL WORK
Craft: Direction (2025)
COMMERCIAL WORK (Craft: Direction)
JPG
MP4
1m:01s
Absolut & The Mix - Absolut
Parapix, Chaos
Official Selection
| Title of Piece: | Absolut & The Mix |
|---|---|
| Client/Brand: | Absolut |
| Production Company: | Parapix, Chaos |
| Director(s): | Jason Yan Francis |
| Producer(s): | Dilun Riad Edmon, Sebastian Aaseby |
| DoP: | Zack Spiger |
| Instagram Tag: | @jason_yan_francis @parapix #Absolut_&_TheMix |
| Short Synopsis: | In the 80’s, Andy Warhol selected Keith Haring as the second artist to reimagine Absolut’s iconic bottle. Nearly 40 years later, Absolut introduces Haring’s legacy and artistry to inspire a new generation based on the belief that ‘art is for everybody’ Campaign films, along with lifestyle and still life images filled with dance, color, Haring figures, and paper — all driven by the fundamental idea of paying tribute to Keith Haring’s style |
