Official Selection Absolut & The Mix Commercial Work: Craft: Direction

CLIENT/BRANDABSOLUT

PRODUCTION COMPANYPARAPIX, CHAOS

DIRECTOR(S)JASON YAN FRANCIS

PRODUCER(S)DILUN RIAD EDMON, SEBASTIAN AASEBY

DOPZACK SPIGER

INSTAGRAM TAG @JASON_YAN_FRANCIS @PARAPIX #ABSOLUT_&_THEMIX

SHORT SYNOPSIS IN THE 80’S, ANDY WARHOL SELECTED KEITH HARING AS THE SECOND ARTIST TO REIMAGINE ABSOLUT’S ICONIC BOTTLE. NEARLY 40 YEARS LATER, ABSOLUT INTRODUCES HARING’S LEGACY AND ARTISTRY TO INSPIRE A NEW GENERATION BASED ON THE BELIEF THAT ‘ART IS FOR EVERYBODY’

CAMPAIGN FILMS, ALONG WITH LIFESTYLE AND STILL LIFE IMAGES FILLED WITH DANCE, COLOR, HARING FIGURES, AND PAPER — ALL DRIVEN BY THE FUNDAMENTAL IDEA OF PAYING TRIBUTE TO KEITH HARING’S STYLE