COMMERCIAL WORK
Cultural Impact (2025)
COMMERCIAL WORK (Cultural Impact)
JPG
MP4
50s
Leave The Cult, Join The Club - Virgin Active
Spindle
Official Selection
| Title of Piece: | Leave The Cult, Join The Club |
|---|---|
| Client/Brand: | Virgin Active |
| Production Company: | Spindle |
| Director(s): | LIAKH |
| Producer(s): | Joe Browne |
| Agency: | We Are Pi |
| Instagram Tag: | @nomadissmo @spindlefilms |
| Short Synopsis: | Virgin Active is calling on people to “Leave the cult, Join the club” and rebel against the toxicity of the wellness industry in a new global campaign. It highlights how, in a world of fake wellness and fitness fads, it is difficult for people to cut through the noise of their social media feeds and understand what real advice and real progress looks like for them. Aiming to be the antidote to this toxicity, the ad sets out to change the corrupted landscape of wellness and give people what they really crave. |
