COMMERCIAL WORK

Yes "Hero" - Yes Foundation
Papaya Films

Official Selection

Title of Piece:	Yes "Hero"
Client/Brand:	Yes Foundation
Production Company:	Papaya Films
Director(s):	Mateusz Miszczyński
Producer(s):	Dariusz Kozyra
Agency:	Dude London
DoP:	Łukasz Łatanik
Director of Photography:	Łukasz Łatanik
Production Design:	Paulina Ramlau
Editor:	Mateusz Miszczyński
Colour Grading:	Katarzyna Żebrowska
Instagram Tag:	@papaya_films
Short Synopsis:	This project set out to explore a simple truth: nobody's good all the time, not even those who constantly strive to do good. Ordinary people make mistakes every day - it’s part of being human. But every now and then, they also have the power to be heroes. With the support of the YES Foundation, they can turn that potential into real impact, contributing to a wide range of meaningful projects. The goal was to convey this idea using minimal production resources, focusing on everyday situations anyone could experience. The director developed a concept designed to resonate with a wide audience, centered on the act of doing good. In a truly fitting move, the director also "did good" by embedding environmental considerations directly into this concept. This approach allowed the production to be both impactful and remarkably sustainable, demonstrating that powerful storytelling doesn't require a large footprint.