Official Selection Yes "Hero" Commercial Work: Cultural Impact

CLIENT/BRANDYES FOUNDATION

PRODUCTION COMPANYPAPAYA FILMS

DIRECTOR(S)MATEUSZ MISZCZYŃSKI

PRODUCER(S)DARIUSZ KOZYRA

AGENCYDUDE LONDON

DOPŁUKASZ ŁATANIK

DIRECTOR OF PHOTOGRAPHY ŁUKASZ ŁATANIK

PRODUCTION DESIGN PAULINA RAMLAU

EDITOR MATEUSZ MISZCZYŃSKI

COLOUR GRADING KATARZYNA ŻEBROWSKA

INSTAGRAM TAG @PAPAYA_FILMS

SHORT SYNOPSIS THIS PROJECT SET OUT TO EXPLORE A SIMPLE TRUTH: NOBODY'S GOOD ALL THE TIME, NOT EVEN THOSE WHO CONSTANTLY STRIVE TO DO GOOD. ORDINARY PEOPLE MAKE MISTAKES EVERY DAY - IT’S PART OF BEING HUMAN. BUT EVERY NOW AND THEN, THEY ALSO HAVE THE POWER TO BE HEROES. WITH THE SUPPORT OF THE YES FOUNDATION, THEY CAN TURN THAT POTENTIAL INTO REAL IMPACT, CONTRIBUTING TO A WIDE RANGE OF MEANINGFUL PROJECTS.

THE GOAL WAS TO CONVEY THIS IDEA USING MINIMAL PRODUCTION RESOURCES, FOCUSING ON EVERYDAY SITUATIONS ANYONE COULD EXPERIENCE. THE DIRECTOR DEVELOPED A CONCEPT DESIGNED TO RESONATE WITH A WIDE AUDIENCE, CENTERED ON THE ACT OF DOING GOOD. IN A TRULY FITTING MOVE, THE DIRECTOR ALSO "DID GOOD" BY EMBEDDING ENVIRONMENTAL CONSIDERATIONS DIRECTLY INTO THIS CONCEPT.
THIS APPROACH ALLOWED THE PRODUCTION TO BE BOTH IMPACTFUL AND REMARKABLY SUSTAINABLE, DEMONSTRATING THAT POWERFUL STORYTELLING DOESN'T REQUIRE A LARGE FOOTPRINT.