SHORT SYNOPSISIN THE CROWDS ON THE STREETS, IN THE SUBWAY, AT WORK, OR IN A PACKED HOSPITAL WAITING ROOM, EVERYONE IS YAWNING—LONG AND OPENLY. EVERYONE? NOT QUITE. AMONG THE SLEEPY COMMUTERS AND LETHARGIC COWORKERS, A FEW STAND OUT: THE IRREDUCIBLE ONES RESISTING THE YAWNING EPIDEMIC, WITH FRESH FACES AND BRIGHT EYES. ABOVE THEIR HEADS, AN IKEA PRODUCT LABEL APPEARS.
PILLOW, DUVET, MATTRESS—JUST A FEW OF THE IKEA ITEMS THAT PROVIDE THEM WITH QUALITY, RESTORATIVE SLEEP FOR A DAY FULL OF ENERGY.
