COMMERCIAL WORK
Cultural Impact (2025)
COMMERCIAL WORK (Cultural Impact)
JPG
MP4
2m:51s
Closing The Gap - RESURGE INTERNATIONAL
Papaya Films
Shortlist
| Title of Piece: | Closing The Gap |
|---|---|
| Client/Brand: | RESURGE INTERNATIONAL |
| Production Company: | Papaya Films |
| Director(s): | Mateusz Miszczyński |
| Producer(s): | Marta Spychalska |
| Agency: | Ogilvy Health New York |
| DoP: | Jakub Stoszek |
| Director of Photography: | Jakub Stoszek |
| Editor: | Mateusz Miszczyński |
| Creative Director: | Agnes Topor, Brooke Positan |
| Colour Grading: | Piotr Sasim |
| Instagram Tag: | @papaya_films @miszczynski_ @kubastoszek @resurgeinternational @ogilvyhealth |
| Short Synopsis: | The "Closing the Gap" campaign goes beyond its powerful message, demonstrating a deep commitment to sustainable and ethically sound production. A key decision to limit the crew size not only minimized the environmental footprint but also placed a significant emphasis on the soft skills and sensitivity of those who were the crew onsite. Working within local communities in Nepal, the compact team didn't have a fixer or production liaison dedicated to facilitating conversations and ensuring comfort. Instead, it was entirely up to the crew members themselves to approach the local communities with great delicacy and empathy. They successfully navigated these interactions, ensuring a safe and comfortable environment on set for everyone involved. This personal approach not only streamlined the production process but also fostered genuine connections, allowing the team to capture the real stories of reconstructive surgery with respect and authenticity. |