Shortlist The Revived Commercial Work: Cultural Impact

CLIENT/BRANDBRAND UKRAINE, OFFICE OF THE PRESIDENT OF UKRAINE, MINISTRY OF YOUTH AND SPORTS OF UKRAINE

PRODUCTION COMPANYTEKTITE

DIRECTOR(S)HAUKE HILBERG, MARTIN HAERLIN

PRODUCER(S)ALEXANDER GEIER

AGENCYBBDO GMBH

DOPTEKTITE

CREATIVE DIRECTOR ECD: ANDY TRAN, FELIX DAMERIUS, CD: DEJAN HANDJISKI, SEBASTIAN EMMEL

SCRIPT INNA TABACHENKO, LISA GLONTI

COPYWRITER INNA TABACHENKO, OLEKSII BOICHUK

VISUAL EFFECTS TEKTITE

COLOUR GRADING TEKTITE

ANIMATION TEKTITE

MUSIC COMPOSER SUPREME MUSIC / BERLIN - FLORIAN LAKENMACHER

INSTAGRAM TAG @BBDO_GERMANY @TEKTITE.AI @PETERSCHMIDTGROUP @INTERONE.DE @DNHD @JONATHANDEEB

SOUND DESIGN SUPREME MUSIC / BERLIN - BERNARD PAUSCH

SHORT SYNOPSIS AT THE 2024 OLYMPIC GAMES, UKRAINE LAUNCHED THE REVIVED, A POWERFUL TRIBUTE TO SIX ATHLETES KILLED IN RUSSIA’S WAR. THE CAMPAIGN CENTERED ON THE STORY OF 22-YEAR-OLD BOXER MAKSYM HALINICHEV, WHOSE DREAM OF COMPETING WAS CUT SHORT. THROUGH A MOVING FILM AND SYMBOLIC MOMENTS AT THE GAMES - LIKE MEDAL BOXES FILLED WITH MILITARY ID TAGS - THE PROJECT HONORED THEIR LOST FUTURES AND BROUGHT RENEWED ATTENTION TO THE WAR. BACKED BY THE MINISTRY OF YOUTH AND SPORTS AND THE OFFICE OF THE PRESIDENT, THE CAMPAIGN REACHED MILLIONS, SPARKED GLOBAL COVERAGE, AND HELPED DRIVE REAL SUPPORT FOR UKRAINE’S RECOVERY.

EXTRA CREDIT 1 SENIOR ACCOUNT MANAGAMENT: LAURA SCHENKE

EXTRA CREDIT 2 ACCOUNT MANAGER: ANNA MAILIK

EXTRA CREDIT 3 DIRECTOR UX DESIGN - SVEN JÄGER

EXTRA CREDIT 4 PROJECT MANAGER: FLORIAN SÖHNGEN, LEA BOTH, YANA HALITSKA