COMMERCIAL WORK (Cultural Impact)

The Revived - Tektite - Brand Ukraine, Office of the President of Ukraine, Ministry of Youth and Sports of Ukraine JPG
The Revived - Tektite - Brand Ukraine, Office of the President of Ukraine, Ministry of Youth and Sports of Ukraine MP4 1m:15s

The Revived - Brand Ukraine, Office of the President of Ukraine, Ministry of Youth and Sports of Ukraine
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The Revived - Brand Ukraine, Office of the President of Ukraine, Ministry of Youth and Sports of Ukraine - Tektite

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Title of Piece: The Revived
Client/Brand: Brand Ukraine, Office of the President of Ukraine, Ministry of Youth and Sports of Ukraine
Production Company: Tektite
Director(s): Hauke Hilberg, Martin Haerlin
Producer(s): Alexander Geier
Agency: BBDO GmbH
DoP: Tektite
Creative Director: ECD: Andy Tran, Felix Damerius, CD: Dejan Handjiski, Sebastian Emmel
Script: Inna Tabachenko, Lisa Glonti
Copywriter: Inna Tabachenko, Oleksii Boichuk
Visual Effects: Tektite
Colour Grading: Tektite
Animation: Tektite
Music Composer: Supreme Music / Berlin - Florian Lakenmacher
Instagram Tag: @bbdo_germany @tektite.ai @peterschmidtgroup @interone.de @dnhd @jonathandeeb
Sound Design: Supreme Music / Berlin - Bernard Pausch
Short Synopsis: At the 2024 Olympic Games, Ukraine launched The Revived, a powerful tribute to six athletes killed in Russia’s war. The campaign centered on the story of 22-year-old boxer Maksym Halinichev, whose dream of competing was cut short. Through a moving film and symbolic moments at the Games - like medal boxes filled with military ID tags - the project honored their lost futures and brought renewed attention to the war. Backed by the Ministry of Youth and Sports and the Office of the President, the campaign reached millions, sparked global coverage, and helped drive real support for Ukraine’s recovery.
Extra Credit 1: Senior Account Managament: Laura Schenke
Extra Credit 2: Account Manager: Anna Mailik
Extra Credit 3: Director UX design - Sven Jäger
Extra Credit 4: Project Manager: Florian Söhngen, Lea Both, Yana Halitska
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