COMMERCIAL WORK
(Cultural Impact)
The Revived - Brand Ukraine, Office of the President of Ukraine, Ministry of Youth and Sports of Ukraine
Tektite
Shortlist
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Title of Piece:
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The Revived |
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Client/Brand:
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Brand Ukraine, Office of the President of Ukraine, Ministry of Youth and Sports of Ukraine |
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Production Company:
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Tektite |
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Director(s):
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Hauke Hilberg, Martin Haerlin |
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Producer(s):
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Alexander Geier |
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Agency:
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BBDO GmbH |
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DoP:
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Tektite |
| Creative Director: |
ECD: Andy Tran, Felix Damerius, CD: Dejan Handjiski, Sebastian Emmel |
| Script: |
Inna Tabachenko, Lisa Glonti |
| Copywriter: |
Inna Tabachenko, Oleksii Boichuk |
| Visual Effects: |
Tektite |
| Colour Grading: |
Tektite |
| Animation: |
Tektite |
| Music Composer: |
Supreme Music / Berlin - Florian Lakenmacher |
| Instagram Tag: |
@bbdo_germany @tektite.ai @peterschmidtgroup @interone.de @dnhd @jonathandeeb |
| Sound Design: |
Supreme Music / Berlin - Bernard Pausch |
| Short Synopsis: |
At the 2024 Olympic Games, Ukraine launched The Revived, a powerful tribute to six athletes killed in Russia’s war. The campaign centered on the story of 22-year-old boxer Maksym Halinichev, whose dream of competing was cut short. Through a moving film and symbolic moments at the Games - like medal boxes filled with military ID tags - the project honored their lost futures and brought renewed attention to the war. Backed by the Ministry of Youth and Sports and the Office of the President, the campaign reached millions, sparked global coverage, and helped drive real support for Ukraine’s recovery. |
| Extra Credit 1: |
Senior Account Managament: Laura Schenke |
| Extra Credit 2: |
Account Manager: Anna Mailik |
| Extra Credit 3: |
Director UX design - Sven Jäger |
| Extra Credit 4: |
Project Manager: Florian Söhngen, Lea Both, Yana Halitska |