MUSIC VIDEOS (Cultural Impact)

So Be It - SOFTSPOT* - Clipse JPG
So Be It - SOFTSPOT* - Clipse MP4 3m:18s

So Be It - Clipse
SOFTSPOT*

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So Be It - Clipse - SOFTSPOT*

Shortlist

Title of Piece: So Be It
Client/Brand: Clipse
Production Company: SOFTSPOT*
Director(s): Hannan Hussain
Producer(s): Theresa Kusumadjaja
Agency: Victor Victor
DoP: Liam Reardon
Instagram Tag: @hannanymous @softspot.world
Short Synopsis:
Clipse release a sleek, cinematic video for

So Be It, exemplifying the intentionality that makes them so respected and beloved.





— ROLLING STONE

With "So Be It", the Clipse returns not just with music, but with a cinematic statement that cements their legacy. Directed by Hannan Hussain and produced by SOFTSPOT* , the video blends long, photographic-style shots with the raw energy of early 2000s rap visuals—ensuring Pusha T and Malice command every frame with intention and presence.
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