Shortlist So Be It Music Videos: Craft: Direction

CLIENT/BRANDCLIPSE

PRODUCTION COMPANYSOFTSPOT*

DIRECTOR(S)HANNAN HUSSAIN

PRODUCER(S)THERESA KUSUMADJAJA

AGENCYVICTOR VICTOR

DOPLIAM REARDON

INSTAGRAM TAG @HANNANYMOUS @SOFTSPOT.WORLD

SHORT SYNOPSIS WITH "SO BE IT", THE CLIPSE RETURNS NOT JUST WITH MUSIC, BUT WITH A CINEMATIC STATEMENT THAT CEMENTS THEIR LEGACY. DIRECTED BY HANNAN HUSSAIN AND PRODUCED BY SOFTSPOT* , THE VIDEO BLENDS LONG, PHOTOGRAPHIC-STYLE SHOTS WITH THE RAW ENERGY OF EARLY 2000S RAP VISUALS—ENSURING PUSHA T AND MALICE COMMAND EVERY FRAME WITH INTENTION AND PRESENCE.