Shortlist Somos de otro planeta Commercial Work: Craft: Cinematography

CLIENT/BRANDPEPSICO MÉXICO / DORITOS MÉXICO

PRODUCTION COMPANYICONOCLAST MÉXICO

DIRECTOR(S)PALADINO & ALASKA

PRODUCER(S)SOFIA GARMILLA & LAILA DANIELA CAMHI

AGENCYISLA AGENCY

DOPPIERRE DE KERCHOVE

INSTAGRAM TAG @DIRECTEDBYPALADINO @ALASKAFILMES @ICONOCLAST_MEXICO @PEPSICOMEX @DORITOS_MX @ISLATHEAGENCY @SOFIGARMILLA @DDCAMHI

SHORT SYNOPSIS SCIENCE FICTION MEETS MOCKUMENTARY IN ONE OF DORITOS’ MOST AMBITIOUS MISSIONS YET: FINDING A NEW PLANET FOR EVERYONE WHO FEELS OUT OF THIS WORLD. A JOURNEY THAT BLENDS THE VISUAL SOLEMNITY OF DUNE WITH THE LIGHT-HEARTEDNESS OF THE OFFICE.

A TRIANGULAR CIVILIZATION, OF COURSE! BECAUSE WHO LIKES THE ORDINARY?

AN ASTRONAUT AND HIS ROBOTIC SIDEKICK, NACHO, LAND ON THE RED PLANET AND, BY ACTIVATING ITS SURFACE WITH A DORITO, BRING TO LIFE A SURREAL, MAGNETIC AND BOLD UNIVERSE: A WORLD WHERE ANYTHING IS POSSIBLE AND WHERE EVERYONE CAN FEEL INCLUDED AND REPRESENTED—NO RULES, NO LABELS.
BEFORE OUR EYES, A FUTURISTIC CITY EMERGES: PEOPLE DRESSED BEYOND THE ORDINARY, FURRIES SPRINTING ACROSS CRATERS, ENERGY FOUNTAINS FLOWING WITH MOLTEN CHEESE, AND SKATERS ROLLING WHEREVER THEY WANT—NO GRAVITY, NO SIDEWALKS.

IT WAS ABOUT TIME THAT ALL OF US WHO FELT FROM ANOTHER PLANET HAD ONE OF OUR OWN.