Somos de otro planeta

COMMERCIAL WORK (Craft: Direction)

JPEG

MP4 3m:11s

Title of Piece:	Somos de otro planeta
Client/Brand:	Pepsico México / Doritos México
Production Company:	Iconoclast México
Director(s):	Paladino & Alaska
Producer(s):	Sofia Garmilla & Laila Daniela Camhi
Agency:	ISLA Agency
DoP:	Pierre de Kerchove
Instagram Tag:	@directedbypaladino @alaskafilmes @iconoclast_mexico @pepsicomex @doritos_mx @islatheagency @sofigarmilla @ddcamhi
Short Synopsis:	Science fiction meets mockumentary in one of Doritos’ most ambitious missions yet: finding a new planet for everyone who feels out of this world. A journey that blends the visual solemnity of Dune with the light-heartedness of The Office. A triangular civilization, of course! Because who likes the ordinary? An astronaut and his robotic sidekick, Nacho, land on the red planet and, by activating its surface with a Dorito, bring to life a surreal, magnetic and bold universe: a world where anything is possible and where everyone can feel included and represented—no rules, no labels. Before our eyes, a futuristic city emerges: people dressed beyond the ordinary, furries sprinting across craters, energy fountains flowing with molten cheese, and skaters rolling wherever they want—no gravity, no sidewalks. It was about time that all of us who felt from another planet had one of our own.