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HOLIDAYS - One Free Play - AMERICAN RED CROSS JPG
HOLIDAYS - One Free Play - AMERICAN RED CROSS MP4 1m:00s

HOLIDAYS - AMERICAN RED CROSS
One Free Play

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HOLIDAYS - AMERICAN RED CROSS - One Free Play

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Title of Piece: HOLIDAYS
Client/Brand: AMERICAN RED CROSS
Production Company: One Free Play
Director(s): Anthony Frattolillo
Producer(s): Dustin Highbridge + Esther Lee + Jessica Coccaro + Ellen Lavery + Kathryn Tallis + Dana Villarreal+ Kat thay
Agency: BBDO New York
DoP: Justin Gurnari
Instagram Tag: Creative Agency: BBDO New York @bbdo Production: One Free Play Director: Anthony Frattolillo @anthony_frattolillo Producer: Dustin Highbridge @dustybridge Director of Photography: Justin Gurnari @justingurnari Music: Supreme Music @suprememusicglobal Edit: Arcade @arcade_edit Audio Mix: Sound Lounge @soundloungeny Colourist: George Neave @georgeneavecolour Colour Assists: Lois Chapman @colourbylois Producer: Kat Tallis @kathryntallis Executive Producer: Kat Thay @kat_lost_in_texas
Short Synopsis: This American Red Cross campaign is a heartfelt holiday film created by BBDO New York to drive donations for disaster relief. It follows a family in the aftermath of a natural disaster, highlighting the quiet heroism of Red Cross volunteers. With a powerful visual transition from despair to hope, the film delivers an emotional reminder of the impact generosity can have—especially at Christmas.
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