COMMERCIAL WORK
(Craft: Colour Grading)
HOLIDAYS - AMERICAN RED CROSS
One Free Play
Official Selection
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Title of Piece:
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HOLIDAYS |
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Client/Brand:
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AMERICAN RED CROSS |
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Production Company:
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One Free Play |
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Director(s):
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Anthony Frattolillo |
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Producer(s):
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Dustin Highbridge + Esther Lee + Jessica Coccaro + Ellen Lavery + Kathryn Tallis + Dana Villarreal+ Kat thay |
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Agency:
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BBDO New York |
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DoP:
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Justin Gurnari |
| Instagram Tag: |
Creative Agency: BBDO New York @bbdo Production: One Free Play Director: Anthony Frattolillo @anthony_frattolillo Producer: Dustin Highbridge @dustybridge Director of Photography: Justin Gurnari @justingurnari Music: Supreme Music @suprememusicglobal Edit: Arcade @arcade_edit Audio Mix: Sound Lounge @soundloungeny Colourist: George Neave @georgeneavecolour Colour Assists: Lois Chapman @colourbylois Producer: Kat Tallis @kathryntallis Executive Producer: Kat Thay @kat_lost_in_texas |
| Short Synopsis: |
This American Red Cross campaign is a heartfelt holiday film created by BBDO New York to drive donations for disaster relief. It follows a family in the aftermath of a natural disaster, highlighting the quiet heroism of Red Cross volunteers. With a powerful visual transition from despair to hope, the film delivers an emotional reminder of the impact generosity can have—especially at Christmas. |