Raw Selection Pfand ID Personal Work: Cultural Impact

CLIENT/BRANDLIDL

PRODUCTION COMPANYMIAMI AD SCHOOL BERLIN

DIRECTOR(S)FRANCISCO BLAMEY, OGUZ BOZKURT, KUNAL KHADE, CHRIS TZIRIGOTIS

SHORT SYNOPSIS PFAND ID TRANSFORMS BERLIN’S UNSPOKEN GESTURE OF SOLIDARITY, WHERE PEOPLE LEAVE BOTTLES BESIDE TRASH CANS FOR THOSE IN NEED, INTO A POWERFUL SYSTEM OF REINTEGRATION. BY GIVING HOMELESS BOTTLE COLLECTORS A SCANNABLE ID THAT DOUBLES THEIR REFUND AND TURNS THEIR EFFORT INTO MEASURABLE DATA, THE PROJECT BUILDS REAL-TIME RÉSUMÉS AND CONNECTS THEM TO EMPLOYMENT OPPORTUNITIES. WHAT WAS ONCE SEEN AS SURVIVAL WORK BECOMES VISIBLE, DIGNIFIED LABOR. ROOTED IN A LOCAL CULTURAL HABIT, PFAND ID OFFERS A SCALABLE MODEL FOR SOCIAL IMPACT USING EXISTING INFRASTRUCTURE TO TURN EMPATHY INTO ACTION.