Official Selection Hurts Real Good Commercial Work: Craft: Cinematography

CLIENT/BRANDSPRITE

PRODUCTION COMPANYHAMLET

DIRECTOR(S)JULIEN & QUENTIN

PRODUCER(S)EP: RUBEN GOOTS, JASON FELSTEAD, MATHIAS KERNER / PRODUCER: ANTONIN ROMEUF

AGENCYWPP OPEN X - OGILVY

DOPSTEVE ANNIS

DIRECTOR OF PHOTOGRAPHY STEVE ANNIS

PRODUCTION DESIGN LUCIE LIBOTTE & CAOCAO

EDITOR LÉO GATELIER

CREATIVE DIRECTOR GLOBAL GROUP CREATIVE DIRECTOR: NICHOLAS HAYDEN STONER, NICK HOWARD / CREATIVE DIRECTOR: NIKHIL PANJWANI / ASSOCIATE CREATIVE DIRECTOR: TIAGO SILVA, HUGO SUÍSSAS

SCRIPT NIKHIL PANJWANI / TIAGO SILVA / HUGO SUISSAS / JULIEN MARTORELL / QUENTIN GARABEDIAN

VISUAL EFFECTS ANTHONY LESTREMAU

COLOUR GRADING RARE MEDIUM, MIKEY ROSSITER

COSTUME DESIGN LISA LAPAUW

MUSIC COMPOSER COLIN PEREIRA FVSE, QUENTIN GARABEDIAN

INSTAGRAM TAG @JULIENETQUENTIN @HAMLET.TV #SPRITEHURTSREALGOOD

SOUND DESIGN FVSE

SHORT SYNOPSIS THIS FIERY CAMPAIGN PRESENTS SPRITE AS THE PERFECT SPICE CHASER FOR GEN Z HOT-HEADS. ‘HURTS REAL GOOD' IS A BOLD GLOBAL CAMPAIGN DESIGNED TO IGNITE A SPICY FOOD REVOLUTION BY TAPPING INTO GEN Z'S PASSION FOR SPICE WITH AN INVIGORATING HERO FILM THAT USES THE SOUNDS OF SPICE-INDUCED PAIN AS A SOUNDTRACK AND SHOWCASES HOW SPRITE'S INTENSE LEMON-LIME FIZZ HELPS SPICY FOOD TRULY ‘HURT REAL GOOD'.

EXTRA CREDIT 1 IMAGE POST-PRODUCTION CY: HAMLET

EXTRA CREDIT 2 LINE PRODUCER: JEROEN BERX

EXTRA CREDIT 3 POST-PRODUCER: LÉA TÖRÖK

EXTRA CREDIT 4 AGENCY EXECUTIVE PRODUCER: JACINTA LOO

EXTRA CREDIT 5 CASTING DIRECTOR: TEODORA DOSLOV & OLIVIER DROGENBROODT