Official Selection Pottery Commercial Work: Craft: Idea

CLIENT/BRANDHANKOOK

PRODUCTION COMPANYSOUP.FILMPRODUKTION GMBH

DIRECTOR(S)ARABELLA BARTSCH

PRODUCER(S)MARTIN RICHTER, JOHANNA SCHMIDT, FRIDA PUHL

AGENCYINNOCEAN

DOPTOBIAS KOPPE

INSTAGRAM TAG @INNOCEAN_BERLIN @HANKOOKTIRE.EUROPE @ARABELLABARTSCH @TOBI.KOPPE @SOUP.FILM

SHORT SYNOPSIS HANK, A RETIRED MECHANIC, EXPLORES NEW HOBBIES IN HIS POST-RETIREMENT LIFE. YET, NO MATTER WHAT HE TRIES, HE'S ALWAYS DRAWN BACK TO HIS LIFELONG PASSION—TIRES. A TRUE EXPERT IN THE FIELD, HANK PROUDLY SHARES HIS LATEST CREATIONS OF ARTS & CRAFTS WITH THE VIEWER, DIGRESSING ON THE ENDURING IMPORTANCE OF HIGH-QUALITY TIRES.