Raw Selection Io non rischio Commercial Work: Cultural Impact

CLIENT/BRANDDIPARTIMENTO DELLA PROTEZIONE CIVILE

PRODUCTION COMPANYACCENTURE SONG

PRODUCER(S)GIULIA CANELLA, SOUND DESIGN: MATTEO GALLEANO, ANDREA ZINI

AGENCYACCENTURE SONG

INSTAGRAM TAG @ACCENTURESONG

SHORT SYNOPSIS PEOPLE OFTEN SEE EMERGENCIES AS A DISTANT PROBLEM—SOMETHING THAT DOESN'T MAKE SENSE TO THINK ABOUT UNTIL IT ACTUALLY HAPPENS. CIVIL PROTECTION IS LAUNCHING AN AWARENESS CAMPAIGN FOR IO NON RISCHIO (I DON'T TAKE RISKS) TO MAKE PREVENTION A CENTRAL VALUE IN COLLECTIVE CONSCIOUSNESS. AND THEY’RE DOING IT BY STARTING WITH REAL DATA: IN TIMES OF DISASTER, PEOPLE TEND TO TURN TO THE INTERNET TO FIND ANSWERS AND DEAL WITH EMERGENCIES.
THE CAMPAIGN VIDEO BUILDS CONTINUOUS TENSION, CAPTURING THE MOMENT WHEN PEOPLE DESPERATELY RELY ON WEB SEARCHES DURING A NATURAL CATASTROPHE.
THROUGH A SEARCH BAR, WE SEE THE MOST COMMONLY SEARCHED QUERIES, WHILE VISUAL AND AUDIO EFFECTS IMMERSE THE VIEWER IN THE VERY EXPERIENCE OF AN EMERGENCY: A FLOOD.