COMMERCIAL WORK
(Craft: Casting)
Trapped in Routine. Directors cut - LinkedIn
Ivory Productions GmbH & Co. KG
Shortlist
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Title of Piece:
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Trapped in Routine. Directors cut |
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Client/Brand:
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LinkedIn |
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Production Company:
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Ivory Productions GmbH & Co. KG |
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Director(s):
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Simon Pawlik |
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Producer(s):
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Jan Linnartz, Fabian Carl, Christopher Burger |
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Agency:
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Philipp und Keuntje GmbH |
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DoP:
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Anna Smoronova |
| Director of Photography: |
Anna Smoronova |
| Editor: |
Kuba Tomaszewicz |
| Creative Director: |
Marjorieth Sanmartin, Ines Gerlach, Sue Boese |
| Copywriter: |
Lukas Bausch |
| Colour Grading: |
Nadia Khairat |
| Music Composer: |
Canja Studio |
| Instagram Tag: |
@simon_pawlik @tomaschevich @annasmoronova @philippundkeuntje @marjorieth @nadia.khairat |
| Sound Design: |
Canja Studio, Kuba Tomaszewicz |
| Short Synopsis: |
Many German employees feel trapped in monotonous jobs. Only 37% use LinkedIn, despite seeking a fresh start. The current LinkedIn campaign films aim to awaken these individuals and present LinkedIn as a solution. We developed a choreography of monotony, bringing the gray office routine to the stage. A dance group performed typical routines in sync, enhanced by a pentatonic sound structure. This combination allowed the audience to feel and question their monotony. In the final moment, LinkedIn offered a perspective shift that resonated emotionally. |
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