Shortlist Trapped in Routine. Directors cut Commercial Work: Craft: Casting

CLIENT/BRANDLINKEDIN

PRODUCTION COMPANYIVORY PRODUCTIONS GMBH & CO. KG

DIRECTOR(S)SIMON PAWLIK

PRODUCER(S)JAN LINNARTZ, FABIAN CARL, CHRISTOPHER BURGER

AGENCYPHILIPP UND KEUNTJE GMBH

DOPANNA SMORONOVA

DIRECTOR OF PHOTOGRAPHY ANNA SMORONOVA

EDITOR KUBA TOMASZEWICZ

CREATIVE DIRECTOR MARJORIETH SANMARTIN, INES GERLACH, SUE BOESE

COPYWRITER LUKAS BAUSCH

COLOUR GRADING NADIA KHAIRAT

MUSIC COMPOSER CANJA STUDIO

INSTAGRAM TAG @SIMON_PAWLIK @TOMASCHEVICH @ANNASMORONOVA @PHILIPPUNDKEUNTJE @MARJORIETH @NADIA.KHAIRAT

SOUND DESIGN CANJA STUDIO, KUBA TOMASZEWICZ

SHORT SYNOPSIS MANY GERMAN EMPLOYEES FEEL TRAPPED IN MONOTONOUS JOBS. ONLY 37% USE LINKEDIN, DESPITE SEEKING A FRESH START. THE CURRENT LINKEDIN CAMPAIGN FILMS AIM TO AWAKEN THESE INDIVIDUALS AND PRESENT LINKEDIN AS A SOLUTION. WE DEVELOPED A CHOREOGRAPHY OF MONOTONY, BRINGING THE GRAY OFFICE ROUTINE TO THE STAGE. A DANCE GROUP PERFORMED TYPICAL ROUTINES IN SYNC, ENHANCED BY A PENTATONIC SOUND STRUCTURE. THIS COMBINATION ALLOWED THE AUDIENCE TO FEEL AND QUESTION THEIR MONOTONY. IN THE FINAL MOMENT, LINKEDIN OFFERED A PERSPECTIVE SHIFT THAT RESONATED EMOTIONALLY.