COMMERCIAL WORK
(Craft: VFX/Animation)
Side Missions - McDonald's
Love Song
Shortlist
|
Title of Piece:
|
Side Missions |
|
Client/Brand:
|
McDonald's |
|
Production Company:
|
Love Song |
|
Director(s):
|
Elliott Power |
|
Producer(s):
|
Maeve McMahon |
|
Agency:
|
Leo Burnett |
|
DoP:
|
Jasper Wolf |
| Editor: |
Amanda James at Final Cut |
| Copywriter: |
Matt Wood |
| Colour Grading: |
Alex Gregory |
| Animation: |
Henry Claud N'Guetta, Diogo Gil, Nelson Kidza-Sousa, Neil Szymanski |
| Instagram Tag: |
@leoburnettuk @lovesongfilms @elliottpower_ @jasperwlf @alexgregorycolour @hannahjarrold @fergalhendrick @oj_davies @jim_db @gcastlesound |
| Sound Design: |
James Benn & George Castle |
| Short Synopsis: |
From Leo Burnett: This summer, Leo Burnett partnered with McDonald’s to reimagine the spontaneous joy of a McDonald’s detour as something more playful and culturally resonant. “McDonald’s Side Missions” gamifies the brand experience, transforming everyday visits into interactive quests. Whether it’s grabbing a Big Mac on a road trip or a McMuffin before work, these moments are reframed as side missions, often more fun than the main event. Fans can complete daily challenges via the MyMcDonald’s app, earning digital badges and legendary rewards, all while unlocking exclusive food offers and weekend loot drops. |
| Extra Credit 1: |
Agency Producer: Megan O’Hagan |
| Extra Credit 2: |
Art Director: Tom Loveless |
| Extra Credit 3: |
Creative Director/ VFX Lead: Fergal Hendrick |
| Extra Credit 4: |
Creative Director - Animation: Oliver Davies |
| Extra Credit 5: |
Harbor EP: Kirsty Murray (VFX), Savannah King (Audio) |
JPG
MP4
1m:00s
