SHORT SYNOPSIS"THE HEINZ UNIFORM" IS A COMMERCIAL FILM BORN FROM AN IDEA BY THE DUDE AGENCY. I HAD THE PLEASURE OF DIRECTING IT, TELLING IN A FEW SECONDS A TEASER THAT PAYS HOMAGE TO THE TRUE HEROES OF THE WORLD OF FOOTBALL: THE PANINARI. THOSE WHO, AT EVERY MATCH, GIVE US A TASTE OF THE MOST AUTHENTIC SIDE OF FOOTBALL. WE WANTED TO GIVE THEM A FACE, AN IDENTITY AND FINALLY... AN OFFICIAL UNIFORM.
