COMMERCIAL WORK
(Cultural Impact)
El Nady - KOTN
Denim
Official Selection
|
Title of Piece:
|
El Nady |
|
Client/Brand:
|
KOTN |
|
Production Company:
|
Denim |
|
Director(s):
|
Glenn Michael |
|
Producer(s):
|
Christian Tyler, Cameron Frengopoulos |
|
Agency:
|
Bynk |
|
DoP:
|
James Arthur |
| Instagram Tag: |
@producedbydenim, @bynkmedia, @kidstudio_ |
| Short Synopsis: |
Director Glenn Michael delivers a charismatic and playful campaign for fashion brand KOTN, promoting its fall and winter collections through a unique blend of campy humor, high fashion, and surrealism. Set in Cairo, the film highlights KOTN’s ties to Egypt, where its sustainable fabrics are sourced along the Nile Delta. Featuring a dynamic comedic cast—including a mischievous boy and an agile grandmother—the project incorporates spontaneous improvisation and a visually memorable setting-crafting a vibrant, soccer-themed narrative that seamlessly blends cultural authenticity with engaging, light-hearted entertainment. |