Official Selection Awakening Commercial Work: Craft: Idea

CLIENT/BRANDJÄGERMEISTER

PRODUCTION COMPANYPOWEREDBY.TOKYO

DIRECTOR(S)ANTHONY YANO HAYS

PRODUCER(S)HIBIKI KATO, UTANA KISHINO

AGENCYPOWEREDBY.TOKYO

DOPPETTER JENSEN

INSTAGRAM TAG @ANTHONYYANOHAYS @DOOOO @MOTHER_FACTORY @JAGERMEISTER_JAPAN @POWEREDBY.TOKYO

SHORT SYNOPSIS A JAPANESE SALARYMAN BECOMES BORED OF THE MONOTONOUS RITUALS OF AFTER-WORK DRINKING, WHICH LEADS HIM TO DRIFT INTO A SURREAL JOURNEY OF DISCOVERY. HE FINDS HIMSELF SEDUCED BY A NEW WORLD - ONE WHERE JÄGERMEISTER TAKES CENTER STAGE AND DRINKING CULTURE BECOMES AS WILD AS IT IS LIBERATING FOR HIM. AS THE NIGHT GOES ON, HE REALIZES THAT THIS MAY BE A POINT OF NO RETURN.