Shortlist
Obsessed by Detail
Commercial Work:
Craft: Editing
CLIENT/BRANDLEXUS
PRODUCTION COMPANYBLUR
DIRECTOR(S)NONO AYUSO
PRODUCER(S)JÚLIA ESTRUGA
AGENCYT&PM/LONDON
DOPALBERT SALAS
EDITORAARON SAIKI
INSTAGRAM TAG@NONOAYUSO @BLUR__________
SHORT SYNOPSISTHIS SPOT FOR LEXUS AND THE ATP TOUR DRAWS A DYNAMIC PARALLEL BETWEEN THE PRECISION OF ELITE TENNIS AND THE METICULOUS CRAFTSMANSHIP BEHIND LEXUS DESIGN. DIRECTED BY NONO AYUSO AND PRODUCED BY BLUR FILMS, THE FILM CAPTURES THE RELENTLESS PURSUIT OF PERFECTION THAT DRIVES BOTH WORLDS, UNDERSCORING THE PHILOSOPHY THAT EXCELLENCE LIES IN THE DETAILS.