Official Selection By the way to care Commercial Work: Commercials and Branded Content - Short

CLIENT/BRANDDUNA

PRODUCTION COMPANYMOROZOV

DIRECTOR(S)IVAN MOROZOV

PRODUCER(S)IVAN MOROZOV, ALLA MATSEVICH

AGENCYMOROZOV

DOPMARK SABELFELD

DIRECTOR OF PHOTOGRAPHY MARK SABELFELD

PRODUCTION DESIGN MYKOLA MAZURUK

EDITOR MARK SABELFELD

CREATIVE DIRECTOR IVAN MOROZOV

SCRIPT YULIA OLEKH, IVAN MOROZOV

COPYWRITER YULIA OLEKH, AUTHOR OF POETRY: DARIA LISICH

COLOUR GRADING ALEX ZAVOLOKIN

ANIMATION ROMAN JACK

COSTUME DESIGN MARTA KATRUSHENKO

INSTAGRAM TAG @MOROZOV.AGENCY @IVANKO.MOROZOV @DUNA.UA

SOUND DESIGN MAKSYM KOVAL

PROPS STYLIST OLENA MAZURUK

SHORT SYNOPSIS WHAT IF YOUR FAVORITE SOCKS BRAND (THE NATIONAL MARKET LEADER IN UKRAINE) IS NO LONGER JUST A “SOCKS BRAND”? IT HAS TAKEN CARE OF YOU THROUGHOUT YOUR LIFE, IN DIFFERENT HAPPY MOMENTS. AND NOW IT WILL TAKE CARE OF YOU WITH NEW CATEGORIES OF BASIC CLOTHING. “BY THE WAY TO CARE” IS A NEW SLOGAN FOR A COMPANY AND LAUNCH CAMPAIGN FOR NEW PRODUCTS: SLEEPWEAR, BY THE WAY, UNDERWEAR, BY THE WAY... AND T-SHIRTS, BY THE WAY...

WE CARE FOR EACH OTHER, BY THE WAY

EXTRA CREDIT 1 DUBBING ACTRESS: ANNA JAY

EXTRA CREDIT 2 STORYBOARD ARTIST: USTYNA SHLYKOVA

EXTRA CREDIT 3 GAFFER: OLEKSIY LESKOV

EXTRA CREDIT 4 FOCUS PULLER/CAMERA TECHNICIAN: MAX YASINSKY

EXTRA CREDIT 5 CEO DUNA: SERHIY VYSHNEVSKY