Official Selection New Year, New Threads Commercial Work: Craft: Production Design

CLIENT/BRANDSTORIES ON ZALANDO

PRODUCTION COMPANYZALANDO STUDIOS

DIRECTOR(S)AGUSTIN FARIAS & JOHN YONATAN JACOBY

PRODUCER(S)SOFIA RUIZ DE ARCAUTE & VIRGINIA HERNANDEZ

AGENCY-

DOPCARLOS RODRIGUEZ

INSTAGRAM TAG @ITSJYJ @AGUSTINFAR @CAMILLEANGEPAILLER @CARLOSARTROD @SOFISKRRRT @_VIRHERNANDEZ

SHORT SYNOPSIS SET DURING AN INTIMATE NEW YEAR’S EVE DINNER, THIS FILM INTRODUCES EYTYS’ AW24 COLLECTION WITH A TONGUE-IN-CHEEK NOD TO REALITY TV. AS GUESTS MOVE EFFORTLESSLY THROUGH A DIMLY LIT, ELEGANT SETTING, THEY BREAK THE FOURTH WALL IN PLAYFUL “CONFESSIONAL” MOMENTS—DEBATING WHO’S BEST DRESSED. THE RESULT IS A CANDID, STYLIZED PORTRAIT OF A BRAND THAT REDEFINES PARTY DRESSING WITH ELEVATED VOLUME, OFFBEAT SILHOUETTES, MODERN PUNK, AND ATTITUDE.