SHORT SYNOPSISTHIS IS THE COMEBACK OF GERMAN ELECTRO ⚡🚐 VOLUME UP FOR OUR NEWEST GLOBAL CAMPAIGN “ELECTRIC IS ON” FOR THE ELECTRIC VANS BY MERCEDES-BENZ. THE VANS STAND IN THE SPOTLIGHT LIKE A BAND ON STAGE - SURROUNDED BY HUGE LED TOWERS WITH ANIMATED VISUALS REMINISCENT OF THE SPECTACULAR SHOWS AT MAJOR FESTIVALS. THE ENTIRE SETTING PAYS HOMAGE TO PIONEERS SUCH AS KRAFTWERK, WHO ONCE INVENTED THE SOUND OF GERMAN ELECTRO. THE FOCUS IS ON THE VANS - AS THE PROTAGONISTS OF A NEW, ELECTRIC ERA. POWERFUL, FUTURISTIC AND WITH A REAL FESTIVAL FEEL.
EXTRA CREDIT 1GAFFER: THORSTEN KOSELLEK
EXTRA CREDIT 2PROJEKTIONEN: LICHTGESTALTEN
EXTRA CREDIT 3HEAD OF MARKETING COMMUNICATION: ANJA GUTMANN ; MANAGER GLOBAL CREATIVE ADVERTISING: MARK SCHREIBER ; GLOBAL CREATIVE ADVERTISING: CHRISTIAN PETERS; GLOBAL CREATIVE ADVERTISING: JESSICA FRIESER ; CEO PREUSS UND PREUSS GMBH: NINA PREUSS ; SENIOR ART DIRECTOR: TIM BUCHMÜLLER; JUNIOR ART DIRECTOR: JULIA PALNAU, RYAN PRENGER
EXTRA CREDIT 4ETAT DIRECTOR: ALEXANDRA GRAZIANO, CHRISTOPH STUMP ;
EXTRA CREDIT 5EXECUTIVE PRODUCER: PHILIPP DETTERER