SSIO - Alles oder Nix

MUSIC VIDEOS (Best Music Video)

JPG

MP4 9m:45s

Title of Piece:	SSIO - Alles oder Nix
Client/Brand:	SSIO
Production Company:	doity Produktion GmbH
Director(s):	Chehad Abdallah
Producer(s):	Till Strauß (EP), Victor Schnautz (Producer)
Agency:	/
DoP:	Till Beckert
Instagram Tag:	@doity_de @chehad @till_beckert_dop @ssio @taprod
Short Synopsis:	In his bold comeback, German rapper SSIO delivers Alles oder Nix, a nearly ten-minute satirical music video that’s rapidly going viral for its sharp humor, insightful commentary, and layered references to his past work. The film follows SSIO humorously weighing new business ventures, from launching an e-cigarette brand to an absurd yet pointed political vignette featuring the “Neandertalahon” as a yoga instructor—symbolizing and satirizing enduring racial stereotypes in Germany. Rich with cultural nods, the video cleverly references SSIO’s own past, notably his iconic 2019 track Hash Hash, while revisiting the turbulent financial and artistic legacy of Alles oder Nix Records, previously headed by SSIO’s mentor and collaborator, the late rapper Xatar. Cameos by prominent figures, including actor Frederick Lau and rapper Schwesta Ewa, add humor and depth, culminating in a heartfelt tribute to Xatar, underscoring the fleeting nature of success and the lasting power of loyalty and legacy in music. With its distinctive mix of satire, nostalgia, and social critique, Alles oder Nix resonates broadly, captivating both longtime fans and newcomers alike.