COMMERCIAL WORK
(Craft: Editing)
The Athletes Code - Powerade
Let it Rip Pictures
Shortlist
|
Title of Piece:
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The Athletes Code |
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Client/Brand:
|
Powerade |
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Production Company:
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Let it Rip Pictures |
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Director(s):
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Babak Khoshnoud |
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Producer(s):
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Tomek Kulesza |
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Agency:
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Ogilvy/New York |
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DoP:
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Htat Lin Htut |
| Editor: |
Aaron Saiki |
| Instagram Tag: |
@aaronysaiki @church_edit @baw_bak_@letitrippictures |
| Short Synopsis: |
The Athletes' Code is a groundbreaking new provision embedded in every Powerade athlete sponsorship contract that protects an Athlete's right to pause their career and commitments without the risk of losing their sponsorship. To develop this provision, Powerade partnered with athletes, The IOC (Olympics), mental health advocates, and legal experts to craft a protection that truly empowers athletes. |
| Extra Credit 1: |
Post House: Church Edit |
JPG
MP4
3m:05s
