Shortlist Claude - C'est La Vie Music Videos: Craft: Idea

CLIENT/BRANDCLAUDE

PRODUCTION COMPANY10/10

DIRECTOR(S)IVAN BOLJAT

PRODUCER(S)NOA LEMAIRE, DENIZ ALKAC

DOPLENNY LU

INSTAGRAM TAG @10OUTOF10.TV @IVANBOLJAT @CLAUDEKMB

SHORT SYNOPSIS THE MUSIC VIDEO TAKES VIEWERS ON CLAUDE’S JOURNEY OF SELF-DISCOVERY. THROUGH A POWERFUL BLEND OF DANCE AND CINEMATOGRAPHY, HE CONFRONTS HIS YOUNGER SELF, EXPLORING THEMES OF DOUBT, IDENTITY, AND GROWTH. AWARD-WINNING CHOREOGRAPHER EMMA EVELEIN BRINGS THIS INNER STRUGGLE TO LIFE THROUGH DYNAMIC AND EMOTIONAL MOVEMENT, WITH EACH SETTING REFLECTING A DIFFERENT PHASE OF HIS TRANSFORMATION. THE CLIMAX SEES CLAUDE COMFORTING HIS YOUNGER SELF, GIVING HIM THE CONFIDENCE TO STEP INTO THE FUTURE WITH STRENGTH AND TRUST.