COMMERCIAL WORK

LOVE/STORY - Project Yellow Lights
LE\PAC

Raw Selection

Title of Piece:	LOVE/STORY
Client/Brand:	Project Yellow Lights
Production Company:	LE\PAC
Director(s):	Quentin Deronzier
Producer(s):	Anna Roudaut
Agency:	The Martin Agency
DoP:	Isaac Bauman
Instagram Tag:	quentin.deronzier ; la_pac ; projyellowlight ; martinagency
Short Synopsis:	Project Yellow Light – A Powerful New Campaign Against Distracted Driving, Directed by Quentin Deronzier Project Yellow Light delivers a striking wake-up call with its latest awareness campaign: a poignant film that highlights the dangers of distracted driving among young motorists. Widely acclaimed across international media (5 stars from David Reviews, features in Ad Age, Shots, Campaign US, Muse by Clio, CBS 6 This Morning, Shoot Online, Little Black Book, among others), the campaign underscores how a seemingly harmless digital interaction — a message, a like — can have fatal consequences for young drivers. The film serves as a mirror for Generation Z, who are increasingly exposed to a flood of digital distractions. Without ever preaching, it creates a simmering sense of urgency — cinematic in its tone — to deliver a message that is both powerful and resonant. Even if the context is different in France where driving licence starts at 18, it could quickly become a growing concern, revealing risky behaviors among young drivers that are not yet fully understood.