Lovlina Borgohain x Star Cement: Strength That Builds Champions

COMMERCIAL WORK (Craft: Editing)

JPG

MP4 1m:46s

Title of Piece:	Lovlina Borgohain x Star Cement: Strength That Builds Champions
Client/Brand:	Star Cement
Production Company:	Hogarth worldwide
Director(s):	Gaurav Gupta
Producer(s):	Ashish Nadal
Agency:	Vml
DoP:	Rathore lakhan
Instagram Tag:	@sharpavid_cut @gaurav_gupta16 @wheresarjun @rathorelakhan @thebuddhistbawa @_ashishnandal #LovlinaBorgohainStarCementStrengthThatBuildsChampions
Short Synopsis:	This film is a powerful visual metaphor that juxtaposes the delicate yet resilient orchids of the Northeast India with the fierce determination of Olympic boxer Lovlina Borgohain. The orchids symbolise beauty, strength, and the ability to thrive against harsh weather and merciless climatic conditions of the North East , just like Lovlina herself. Each visual transition between nature and the boxing world highlights the inherent connection between fragility and strength. The emotional core of the film rests on Lovlina’s journey, showing her not just as a boxer but as a symbol of inspiration for young girls. The final scene, where she stands tall with the young boxers, reflects the campaign's core message: strength, perseverance, and beauty can bloom in the toughest environments.