Shortlist DM DC Commercial Work: Craft: Colour Grading

CLIENT/BRANDDM

PRODUCTION COMPANYGOODHOUSE

DIRECTOR(S)NINA AALDERING

PRODUCER(S)JOFFREY JANS, DARIA KÜPKER, KATRIN WEBER

AGENCYDODO

DOPDOUWE HENNINK

INSTAGRAM TAG @NINAAALDERING @GOODHOUSEFILMS

SHORT SYNOPSIS IN DM'S LATEST INTERNATIONAL CAMPAIGN, DIRECTED BY NINA AALDERING FOR GOODHOUSE FILMS AND DODO WIEN, THE ESSENCE SELF-EXPRESSION TAKES CENTER STAGE. UNDER THE BANNER OF #GANZICH ("COMPLETELY ME"), THE FILM WEAVES TOGETHER A SERIES OF INTIMATE VIGNETTES THAT CELEBRATE THE BEAUTY OF BEING AUTHENTICALLY ONESELF.

SHOT IN LISBON OVER SIX DAYS, THE CAMPAIGN DRAWS HEAVILY FROM PHOTOGRAPHY, WITH MOSTLY STATIC FRAMES AND A CAREFUL EYE FOR COMPOSITION.

THE FILM CAPTURES DIVERSE INDIVIDUALS IN MOMENTS OF JOY, CONNECTION, AND SELF-ASSURANCE. FROM A WOMAN PROUDLY DISPLAYING HER SCARS IN A TENDER SCENE WITH HER REAL-LIFE PARTNER, TO YOUNG GYMNASTS EXUDING BOTH YOUTHFUL EXUBERANCE AND POISED STRENGTH, EACH STORY IS A TESTAMENT TO PERSONAL EMPOWERMENT AND THE RICHNESS OF HUMAN EXPERIENCE.

PHOTOGRAPHIC STORYTELLING, AIMING TO RESONATE DEEPLY WITH VIEWERS. THE CAMPAIGN REINFORCES DM'S INCLUSIVE PHILOSOPHY: "HERE I AM A PERSON, HERE I SHOP," INVITING EVERYONE, REGARDLESS OF BACKGROUND OR IDENTITY, TO EMBRACE THEIR OWN UNIQUENESS IN EVERYDAY LIFE.