COMMERCIAL WORK
Craft: Colour Grading (2025)
COMMERCIAL WORK (Craft: Colour Grading)
JPG
JPG
MOV
1m:00s
DM DC - DM
Goodhouse
Raw Selection
| Title of Piece: | DM DC |
|---|---|
| Client/Brand: | DM |
| Production Company: | Goodhouse |
| Director(s): | Nina Aaldering |
| Producer(s): | Joffrey Jans, Daria Küpker, Katrin Weber |
| Agency: | Dodo |
| DoP: | Douwe Hennink |
| Instagram Tag: | @ninaaaldering @goodhousefilms |
| Short Synopsis: | In dm's latest international campaign, directed by Nina Aaldering for Goodhouse Films and DODO Wien, the essence self-expression takes center stage. Under the banner of #ganzich ("completely me"), the film weaves together a series of intimate vignettes that celebrate the beauty of being authentically oneself. Shot in Lisbon over six days, the campaign draws heavily from photography, with mostly static frames and a careful eye for composition. The film captures diverse individuals in moments of joy, connection, and self-assurance. From a woman proudly displaying her scars in a tender scene with her real-life partner, to young gymnasts exuding both youthful exuberance and poised strength, each story is a testament to personal empowerment and the richness of human experience. Photographic storytelling, aiming to resonate deeply with viewers. The campaign reinforces dm's inclusive philosophy: "Here I am a person, here I shop," inviting everyone, regardless of background or identity, to embrace their own uniqueness in everyday life. |
