Official Selection Mind / Bell by Moa Wiking Music Videos: Cultural Impact

CLIENT/BRANDMIND

PRODUCTION COMPANYBLECK FILM / BLECK OUT

DIRECTOR(S)MOA WIKING

PRODUCER(S)EMIL TORNERYD, ELEMINA BJÖRNGREEN

AGENCYPOOL

DOPSTELLAN RUNGE

DIRECTOR OF PHOTOGRAPHY STELLAN RUNGE

PRODUCTION DESIGN SUSANNA VALL / EMELIE ERIKSSON

EDITOR ROBIN SIWE

SCRIPT MOA WIKING

COLOUR GRADING JOAKIM RISSVEDS

COSTUME DESIGN MAGDALENA BOBERG

MUSIC COMPOSER BELL / UNIVERSAL

INSTAGRAM TAG @MOA.WIKING

SOUND DESIGN ELLINOR NILSSON

PROPS STYLIST SUSANNA VALL / EMELIE ERIKSSON

SHORT SYNOPSIS THROUGH A POETIC AND SURREAL LENS, THE FILM EXPLORES THE EMOTIONAL DUALITY OF OUR TIME – CONNECTION AND ISOLATION, CLARITY AND CONFUSION – IN A WORLD SHAPED BY DIGITAL OVERLOAD AND SOCIAL PERFECTIONISM.

AT THE CENTER ARE TWO WOMEN, EACH NAVIGATING THEIR OWN EMOTIONAL REALITY. ONE IS CAUGHT BETWEEN THE IMAGE SHE PROJECTS. THE OTHER BECOMES A PRESENCE BESIDE HER – WITNESSING, SENSING. THROUGH SYMBOLIC SCENES AND SUBTLE VISUAL SHIFTS, WE BEGIN TO SEE THE UNRAVELING OF A CAREFULLY CURATED SURFACE. IN THE BACKGROUND, A YOUNG MAN MOVES IN AND OUT OF FRAME – A QUIET REMINDER OF THOSE WE OFTEN OVERLOOK, WITH THE AIM OF HIGHLIGHTING WHAT OFTEN GOES UNSEEN.

SET AGAINST THE BACKDROP OF AN INCREASINGLY FRAGMENTED AND UNREALISTIC DIGITAL SOCIETY, THE FILM IS BOTH A CRITIQUE AND A TRIBUTE: TO LIFE’S FRAGILE MOMENTS, TO HUMAN CONNECTION, AND TO THE COURAGE IT TAKES TO EXPRESS AND SHARE EXPERIENCES IN THE LAYERED NATURE OF LIFE.

THIS MUSIC VIDEO IS A VISUAL INTERPRETATION OF ARTIST BELL’S PERSONAL EXPERIENCES.
IT WAS CREATED TO RAISE AWARENESS OF THE ORGANIZATION MIND’S SUICIDE PREVENTION HELPLINE. TO ENCOURAGE OPEN, HONEST CONVERSATIONS ABOUT MENTAL HEALTH.

EXTRA CREDIT 1 PRODUCTION COORDINATOR: NIKLAS KARLSSON

EXTRA CREDIT 2 FAD: MARCUS CELIKEL / SAD: GUSTAV LILLIEHORN

EXTRA CREDIT 3 GAFFER: CARL ERSKINE / GRIP: AURELIO MASTAGLIO

EXTRA CREDIT 4 HMUA: YENIFER ROJAS SANCHEZ

EXTRA CREDIT 5 ONLINE: WILLE RISING