MUSIC VIDEOS
Cultural Impact (2025)
MUSIC VIDEOS (Cultural Impact)
JPG
MP4
2m:41s
Mind / Bell by Moa Wiking - Mind
Bleck Film / Bleck Out
Raw Selection
| Title of Piece: | Mind / Bell by Moa Wiking |
|---|---|
| Client/Brand: | Mind |
| Production Company: | Bleck Film / Bleck Out |
| Director(s): | Moa Wiking |
| Producer(s): | Emil Torneryd, Elemina Björngreen |
| Agency: | Pool |
| DoP: | Stellan Runge |
| Director of Photography: | Stellan Runge |
| Production Design: | Susanna Vall / Emelie Eriksson |
| Editor: | Robin Siwe |
| Script: | Moa Wiking |
| Colour Grading: | Joakim Rissveds |
| Costume Design: | Magdalena Boberg |
| Music Composer: | Bell / Universal |
| Instagram Tag: | @moa.wiking |
| Sound Design: | Ellinor Nilsson |
| Props Stylist: | Susanna Vall / Emelie Eriksson |
| Short Synopsis: | Through a poetic and surreal lens, the film explores the emotional duality of our time – connection and isolation, clarity and confusion – in a world shaped by digital overload and social perfectionism. At the center are two women, each navigating their own emotional reality. One is caught between the image she projects. The other becomes a presence beside her – witnessing, sensing. Through symbolic scenes and subtle visual shifts, we begin to see the unraveling of a carefully curated surface. In the background, a young man moves in and out of frame – a quiet reminder of those we often overlook, with the aim of highlighting what often goes unseen. Set against the backdrop of an increasingly fragmented and unrealistic digital society, the film is both a critique and a tribute: to life’s fragile moments, to human connection, and to the courage it takes to express and share experiences in the layered nature of life. This music video is a visual interpretation of artist Bell’s personal experiences. It was created to raise awareness of the organization Mind’s suicide prevention helpline. To encourage open, honest conversations about mental health. |
| Extra Credit 1: | Production Coordinator: Niklas Karlsson |
| Extra Credit 2: | FAD: Marcus Celikel / SAD: Gustav Lilliehorn |
| Extra Credit 3: | Gaffer: Carl Erskine / Grip: Aurelio Mastaglio |
| Extra Credit 4: | HMUA: Yenifer Rojas Sanchez |
| Extra Credit 5: | Online: Wille Rising |
