COMMERCIAL WORK (Craft: Direction)

The Cause of The Accident That Started The Fire - CANADA - ICEX, Audiovisual from Spain JPG
The Cause of The Accident That Started The Fire - CANADA - ICEX, Audiovisual from Spain MP4 9m:02s

The Cause of The Accident That Started The Fire - ICEX, Audiovisual from Spain
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The Cause of The Accident That Started The Fire - ICEX, Audiovisual from Spain - CANADA

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Title of Piece: The Cause of The Accident That Started The Fire
Client/Brand: ICEX, Audiovisual from Spain
Production Company: CANADA
Director(s): Lope Serrano
Producer(s): Cristina Sánchez
DoP: Dani Abelló
Director of Photography: Dani F. Abelló
Production Design: Andrea Batlló
Editor: Carlos Font Clos
Script: Santiago Ruffa, Davis Silis, Lope Serrano
Visual Effects: Felix Berges @El Ranchito
Colour Grading: Marc Morato @Metropolitana
Animation: Brut Works
Costume Design: Violeta Comella
Instagram Tag: @lopeserranosol @canadacanadacom
Sound Design: Trafalgar13
Short Synopsis: The Cause of The Accident That Started The Fire is a short film that was commissioned by ICEX for the conception and production of a promotional piece for Spanish talent. A young director enters a creative crisis while filming the film she is directing. The car accident scene she is filming does not have a clear narrative cause and that leads her to lose confidence in herself. Is this crisis an exaggeration resulting from your vanity or a sincere confession of your anguish in the face of creative uncertainty? It only takes seven slightly neurotic, somewhat symphonic and quite pyromaniacal minutes to know the answer.
Extra Credit 1: Head of Production: Alba Barneda
Extra Credit 2: Executive Producer: Marta Argullós
Extra Credit 3: Creative Consultant: Christian López
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